Don’t say anything first, because if you say it first, maybe everything will “reverse”…

No need to explain from the beginning, everyone knows Hien Ho is going through the biggest scandal in his singing career. From a girl associated with adjectives such as “talented”, “innocent”, “secret”, the female singer born in 1997 suddenly brought with her a series of titles that made anyone feel embarrassed after hearing it.

In the middle of the storm, Hien Ho remained silent. Perhaps it was also because everything was almost exposed, so even if I wanted to speak up, there would be nothing left to say. Looking at the spread of all the details inside the story, it is easy to guess that this series of dramas is difficult to gently disappear like most of Vbiz’s market. But even if she tried to think of a way to solve this scandal of Hien, perhaps even the most skilled crisis expert could not give her the right advice, because it was simply… too difficult. .

Difficulty #1: Abyss of the “third person”

Originally, if there’s one thing in this world that public opinion hates the most, hates throwing water away, hates no way back, it can only be: The 3rd person, minor tam, tuesday, green tea .. or any name. any other call with this meaning.

Turning over “history”, since MXH knew how to boycott and protest, not a single “third person” has been discovered but has been able to live peacefully with his mistakes. A female singer used to suffer with enough large-scale boycott campaigns due to being involved in emotional noise with a giant when he was still in marriage with his wife.

Last year’s love scandal of Son Tung M-TP also officially attached the word “green tea” to the name Hai Tu, and created the most intense protest wave during the past 1 year.

Most recently, Quynh Thu made netizens’ eyes hot when she continuously posted ethical statuses and quotes despite being accused of being the third person to interfere in the love story of Diep Lam Anh and her rich husband…

It was in showbiz, and in real life, many times, wives or lovers had to immediately post “accusations” of a third party to destroy their happiness, to ask netizens to “take action”. No matter what the story behind it is, just know that two people are still in a close relationship like husband and wife and a third person jumps in – that must be an immoral person!

Therefore, the fact that Hien Ho was accused of being a minor in the family story of CEO Ho Nhan and Ms. Hong Van was really the trigger to test the hot temper of public opinion. Suspicion of being a tuesday, even innocently uploading G63 photos of tens of billions, then mountains of branded goods, and resorts of hundreds of millions a night… All things richer than people that even the most expensive artists show most must also put their hands on their foreheads to think before “down the money”. And funny enough with the explanation of “rewarding yourself after a long time making art”, now after only 2 days, we can partly understand where those luxury products come from.

Not to mention the pictures of hand in hand, shoulder to shoulder, all levels of hugs and kisses, my brother and I “relied” on each other openly in broad daylight, as if this was a love story that didn’t happen at all. -wrong. People hated the small tam, but with the little tam who liked to show off, people even… hated it more.

The main culmination was on the afternoon of March 21, Mrs. Nguyen Thi Son – the “old Buddha” of Son Kim Group, the mother-in-law of CEO U60, posted a status declaring: “Legally up to now, Mr. Ho Nhan and Ms. Hong Van are still legally husband and wife.” and reminded of the two grandsons confiding and confessing that they don’t want to go to school because they are sad as a tacit affirmation that what the majority is suspecting is not unfounded. And in this case, the public has even more reason to be outraged because they know that there are two children affected by the complicated relationship of adults. But what is wrong with children?

So, on the first aspect and also the main aspect of the story, Hien Ho was completely wrong, there was no way to deny it and all wrongs were exposed in front of the public, the story really turned around. is impossible. It’s hard to remain sympathetic to a face that is already known to be the third person to enter a still-legal marriage. It is hard to believe the lyrics of deep love when it is known that the person who sang it even went against the morals to openly be with a married person and children. It’s hard to support someone who is ready to “stand on” and feel comfortable showing off what they’ve accomplished. Whether there is love between those two people or not, it is still obviously wrong and not accepted in Vietnam, both in reason and in love.

Difficulty #2: Making fans of that voice feel cheated

The audience is the same everywhere, hates being cheated, especially by the people they love and support. Hien Ho may not have intentionally created that feeling, but the fact that a girl who was once loved by her innocence and “falls off a tree” is now involved in the story of “love 2, 3 people are also exempt from being sincere”. It is information that is difficult for most people to swallow. Statements like “I don’t love the giants, anyone who has evidence can take it out” makes this sad story even more… funny in everyone’s eyes.

Even in music products, Hien Ho also “nails” the image with roles that suffer from disadvantage in love, but ironically, whether it’s dance or ballad, the common scenario is always that she loves a girl wholeheartedly. someone ⇒ accidentally discovered a third person interfered ⇒ quietly disappeared in a noble manner.

Maybe over time the female singer has changed in perception and thinking, but the distance between the statements and actions of the previous day compared to what is appearing loudly online is still too far. Those who used to love Hien Ho’s naivety, even simplicity, feel that they have been deceived, which is completely understandable. And perhaps every star understands this fact best: The scariest hater is not a longtime anti, but a longtime fan who suddenly turns anti one day.

This story can be further verified by Hien Ho from the saying “I love you” and the series of actions of Son Tung and Hai Tu, or the story of providing 5 million for Jack’s first child. How about sweet? No matter how sweet it is, it melts into a cloud!

Difficulty #3: The name is rising, but A hasn’t come yet

Hien Ho is talented, that is undeniable. A series of previous sleeper-hits like Then the loved one also turned into a stranger, Yes or no, I was different in the past… has partly shown the formidable strength and vision of the Vietnamese Voice Runner-up. Hits Meet but don’t stay The same MV is the milestone that helped Hien step up to the top compared to many other young singers of the same time. Higher recognition, increased salary, live any song is trending on YouTube. Hien’s time has clearly come, but when you put it on the Vpop map, no matter how much you go, you still can’t be promoted to A, at best it’s only A-, or B.

The story of the location may not seem important, but for agencies and brands, it is very interesting. Mr. A. – a booking manager behind the jobs of international brands shared: “Excluding small jobs of tens of millions of people, anyone can choose, but for large contracts, agencies and brands can only choose 2 groups. One is the stars of the S rank, which means no one can be replaced like Son Tung, My Tam… Sometimes because of the terrible influence, the parties will turn a blind eye to private life clutters or scandals. scandal is still under control. Group 2 are mid-range celebs, medium-sized names, not too popular, but on the street, there are people who know their faces to ask for photos. This group is required to have a clean profile, and if they are unlucky to be exposed to something, then stop waiting for 6 months to 1 year to review before having another job.”

Hien Ho is not a name that can create business impact for brands. The number of brands that she does is only average compared to other artists of the same coverage. This controversy is not clear how it will end, but one thing is for sure, quite a few brands turned around at the last minute, Hien Ho’s name was replaced by other options in the proposal, the internal team is sweating to solve it. case by case and this situation lasts 5-6 months is understandable. Recently, the advertising MV of Hien Ho and Thieu Bao Tram for a bank also had to turn off the comment feature because of offensive words.

According to sources in the world, Hien Ho has just completed… 3 new MVs. If this is true, then she must be panicking because she doesn’t know what to do: if she doesn’t, she will die if she soaks for a long time! Meet But Don’t Stay launched at the end of 2020 and it is now March 2022. Hien Ho is not Son Tung, Black or Min to stay silent for the whole year, but the comeback is still hot. Hien’s fanbase is also quite thin, not a fan group that can shield idols from big storms. Products in Hien’s career are also not thick enough to create a solid foothold. It’s easy for the audience to forget the product, but it’s hard to forget the drama. With the biggest market share plus the fact that as an artist who doesn’t have too many activities, nor has her own values ​​in showbiz, Hien determined that she would have to “take a deep breath” long enough for people to forget about the past. what she caused. And no one is sure that after that time of disappearance, people will still remember or be interested in what Hien sings anymore…

Difficulty #4: MXH’s rumination and algorithms are run by… rice cookers

Hien Ho in particular and artists in Vietnam in general are facing a terrible nightmare whenever they encounter a scandal, which is the expansion of content genres from social networks.

First of all, TikTok’s content is chewed over and over again. Vu Thu Phuong was teased for a whole year with the catwalk dance “ten ten ten ten ten”, Khanh Van after a few years of being crowned Miss Universe no one objected, but now she died named “loving heart” ( in a very nasty sense), Miko Lan Trinh and her boyfriend Kenji became the #1 hated couple in Vbiz because of their singing clips.

The nature of these stories sometimes only stops at 3, 4, but because of the “coincidence” of the clips chosen to trend, people started talking more, the level of hate of the netizen. also increases exponentially with each view of related videos. Those who are watching will gain even more momentum for active gossip, “hey, this case is terrible”. Those who do not know, but dragged to the 7th, 8th clip with the same content, they had to rush to bring this question to ask their friends what was wrong.

In the past 48 hours, TikTok has continuously appeared with video tutorials on golf, why rich people like to sign contracts at golf courses, instructions on mixing & matching when playing on the field, and silly interview segments of Hien Ho. , review car G63, how Hien Ho refuses to date Anh Duc, Luu Thien Huong predicts how Hien Ho will meet this year…

On Facebook, there are closed groups dissecting dramas, “conspiracy/hypothetical” posts, even conversations that are so openly staged that it’s obvious to see “type 3 pranks”. It all forms a content universe that surrounds every person, pushing this story to become the only topic of interest at the moment. Perhaps in order to make the boat calm and the sea calm, this is the biggest wave that Hien Ho needs to extinguish first.