What is the reason why Apple leases iPhones?-Hi-tech fashion

The iPhone rental subscription service will be a step towards using fully recycled iPhones.

Now users can soon use their iPhone like paying for Netflix, Amazon Prime monthly – “rent” Iphone. According to Bloomberg, Apple is developing a subscription plan that will allow customers to pay a monthly fee for an iPhone instead of buying them outright or in installments.

iPhone 13 Series.

Renting iPhones instead of selling them in the traditional way, if successful, will help reduce the technology industry’s growing “mountain” of e-waste.

“Rent” iPhone – Ideas for the environment

Since debut First iPhone From 2007 until now, Apple has shipped enough smartphones to circle the Earth more than a dozen times. And the company’s “huge” success, along with countless other computer and device manufacturers, has come at a heavy price. It all counts in tons of aluminum, cobalt, copper, glass, gold, lithium and many more raw materials.

The idea of ​​renting an iPhone could bring Apple closer to its goal of creating a fully recyclable iPhone, while still convincing users to upgrade their phones every year. More iPhone tenants will generate more revenue for Apple, and more iPhones will use recycled materials inside.

Robot Daisy.

Plus, renting iPhones instead of selling them will save fans a lot of money. For Apple, by contrast, offering iPhone rentals still drives its most important business: revenue from iPhones and digital services like iCloud and Apple TV Plus.

However, this concept raises many questions.

It’s not yet clear how much Apple will charge a rental for a product and what will happen at the end of the rental period. There are also now a large number of preferential options when users buy back, exchange or upgrade iPhone. In addition, customers will have a headache when paying monthly rental fees with previously registered services.

Registering iPhone can help iPhone recycle become the standard

For the past few years, Apple has been very tight-lipped about its plans to reduce its carbon footprint. In some ways, an iPhone “rental” service is the logical next step. According to the report, the offer could include the option to swap out old iPhones for new ones New iPhones more, giving iPhone buyers another incentive to recycle old iPhones through Apple.

The iPhone 13 and iPhone 12 series have no charger and headphones in the box.

Apple has made steady strides in its eco-friendly ambitions over the past few years. In 2016, the company introduced Liam – the first robot designed to disassemble iPhones and reuse their parts, followed by a robot called Daisy in 2018. With the iPhone 12 Series, Apple also discontinued it. put the charger and wired headphones in the box, and Samsung and a few brands imitated. Apple’s most ambitious effort is its commitment to being carbon neutral by 2030.

In the long run, “Apple Defect” also wants to produce its iPhone without having to find new sources of materials. iPhone 13 is the first Apple product to use 100% recycled gold in the plating of the main logic board. And Apple just announced plans to make the new iPhone SE out of recycled carbon aluminum.

Such investments show the company is putting resources into behind-the-scenes work to recycle iPhones. “Bad Apple” has publicly advertised iPhone upgrade and sale offers for years, but the iPhone rental service will make them an integral part of the iPhone business model.

Although Apple and other retailers have offered exchange programs, global recycling rates remain low. Renting an iPhone at a low price will attract more users and save money than current monthly installments.

Obviously there are other benefits for Apple. The iPhone is the company’s biggest goldmine, so any new service with the potential to boost iPhone growth will be favored by Wall Street. Finding new ways to encourage iPhone upgrades is also especially important when people have been using their old phones for a long time.

Is this program too complicated?

While iPhone rentals are better for the environment and cost-effective, they can also complicate things. Users will have to consider whether renting an iPhone is really the best solution.

If Apple introduces an attractive iPhone rental service, carriers that partner with Apple will launch new ways to compete. Therefore, customers will have to do more research and make the most reasonable choice. According to Deloitte’s survey of 2,009 US consumers in February 2021, 53% of respondents were frustrated by the number of services that had to be signed up to access content. Those customers may also not want to rent an iPhone.

iPhone 13 Pro.

And despite the progress Apple has made in its “green” initiatives, the moves come after years of criticism over the repairability of iPhones and other products. The company only introduced a program in November 2021 that allows device owners to order components from Apple to repair their devices.

There are still many open questions about the iPhone “rental” service of the Cupertino-based company. But this will be an opportunity for Apple to demonstrate how important it is to reposition the iPhone – not just the iPhone manufacturing process, but also the sale of them.