Gucci launches ‘fairy’ watches on the 50th anniversary of high-end watches
Born in 1921, Gucci has broken through design barriers and grown as a leading luxury brand around the world. Last year, Gucci celebrated its 100th anniversary and this year marks the 50th anniversary of the launch of its Swiss watch line, with its second “High Watchmaking” collection.
The “Gucci Wonderland” event in Geneva, a magic fair that has helped to inspire viewers with colorful gems, wonders and a mesmerizing approach to fine watchmaking. crafty. New Gucci-designed watches include the Gucci 25h Skeleton tourbillon, the G-Timeless Planetarium, the G-Timeless Moonlight, the G-Timeless Dancing Bees and the Grip Sapphire.
The model was produced by Gucci to celebrate the 50th anniversary of its Swiss watch line. Image: Gucci
For the first time, Gucci also presents a journey through 5 decades of “Italian design, Swiss made”, using watch diaries of the 50s, handbag watches of the years. 60s and gem-set watches from the 70s.
In the video used to promote the special event, Gucci uses a fairy tale concept, simulating a ferris wheel “planetrium” with floating emeralds and a haunted house displaying a bronze dial. skeleton lake. Rubber ducks float in a circular pool and the final appearance of the watches in the collection concludes the footage.
A watch model in the new Gucci collection. Image: Gucci
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