La Pham brought Vietnamese silk and brocade to shine at the Swiss fashion event

Held at Saint Gallen – the capital of the canton of the same name in Switzerland by the organizer UN – DRESS Project, UN – DRESS It’s a show fashion Sustainability leading designers are living and working in Switzerland and internationally pursuing trends fashion lasting. La Pham is fashion brands only at this event.

La Pham’s design performed in UN – DRESS past.

Since its establishment in 2011, UN – DRESS has resonated with enthusiasts fashion sustainable, brands with the motto of protecting nature and honoring the value of employees that were not known before, now have the opportunity to get closer to consumers and world market. Side events of UN – DRESS also included competition for designers and the opportunity to display products at some of Switzerland’s most famous trade centers such as PKZ- Zurich…

Accompanying designer Pham Ngoc Anh and fashion La Pham is the project Empower Women Asia (EWA) – projects belonging to NGOs KIBV (Keep It Beautiful Vietnam). EWA carries out activities to help ethnic minority women in traditional villages North and preserve the beauty of the background Vietnamese culture gradually forgotten.

Designer La Pham and guests attending the event.

Sharing with reporters, a representative of EWA said: “This event is an event of special significance. It not only recognizes the non-stop progress of La Pham brand in particular on the journey to dream, but also marks the breakthrough of La Pham brand. fashion nation.

Models in the collection Invitation of Nature by La Pham.

It can be said that this is a special event for designers who create and convey unique beauty through fashion houses costume creative, environmentally friendly to more than hundreds of fashion-loving audiences from many different countries”.

At the event, La Pham showing off a mini collection called Invitation of Nature with inspiration from brocade and folk materials, honoring cultural beauties traditional Vietnam.

The design of the collection using fabrics from natural fibers such as pandan leaves, hemp, silk… combined with pattern folk brocadebeeswax is woven and hand-painted from skillful and meticulous hands by grandmothers, mothers and sisters in traditional weaving villages such as Mai Chau, Hoa Binh – where the project is located. Empower Women Asia are carrying out companionship and support activities.

The designs are all made from materials that are close to nature.

Taking place in the situation that Vietnam faces many difficulties because Disease Song set a goal at all costs to be present at the event, marking the continuous presence at the international school of silk, brocade In Vietnam, designer Ngoc Anh overcame all obstacles in production and moved so that the designs were finally available in Switzerland in time, participated in the program in time, received the warm support of customers. love audience fashion sustainability and high professional ratings.

Talking about the design inspiration of the collection, Ms. Ngoc Anh said: “With general trends of the consumers towards modernity and advanced technology, bringing people back to traditional values ​​and finding human and sustainable values ​​in the fashion product handmade and being environmentally friendly isn’t easy either…

Designer Ngoc Anh and fashion photographer Nicolas Pham.

… After 3 years, I find inspiration with traditional materials and national culture. I roam the traditional villages, chat with them and look for opportunities to be able to do something not only for fashion in general but for the lives of the people here. And then, I pursued designs based on traditional materials and made handmadecompletely natural”.

Ms. Rachel Nguyen, founder of the project Empower Women Asia also shared:Empower Women Asia Realize the goal of supporting ethnic minority women in weaving villages handmade Find outputs for products through connecting and promoting Vietnamese brands and designers to the international market, in order to encourage designers to use more natural and traditional materials in their designs. fashion product highly applicable. The project therefore hopes to step by step with Vietnamese designers to put Vietnamese fashion on the map fashion industry world sustainability”.

“The sets costume soulful nation skillfully, delicately and highly applicable in modern trends, with eco-friendly materials were demonstrated and more widely known through this memorable event. With that, La Pham and Empower Women Asia I also believe that this will be a bold mark of Vietnamese people young in giving fashion Vietnam’s sustainability reaches the international level,” continued Ms. Rachel Nguyen.

Photo: Nicolas Pham, News EWM