Discuss creative advertising content with The Color Picture
The Color Picture – Creative Production House has flexibly changed to adapt, turning challenges into opportunities under the motto of 3 streamlining to optimize the shortest time to create the best quality media products for customers.
The three-star motto creates the brand The Color Picture
Just when the whole society has returned to a bustling state like never before after the pandemic, TCP has sensitively set a new goal to accompany content production with business partners in the “normal” economic state. new” with the motto of “Process – Team – Quality”, namely:
Lean in Process: TCP always prioritizes a lean deployment process, minimizing unnecessary steps, optimizing deployment time, focusing critical resources on innovation and investment in product quality .
Elite in the team: Ensuring a smooth combination between creativity and production, the TCP team always researches the communication strategy of the business, how to come up with ideas and products to catch the trend, meet the market’s tastes but still fit with the corporate positioning.
The quintessence of quality: The products of each TCP project are well-groomed, leaving a mark in the hearts of viewers. TCP always tries to create communication products that convey “truth – goodness – beauty”, each product when conveyed to the viewer brings positive energy, offers new and humorous perspectives, interesting but also very meaningful, memorable.
Creative solutions and optimal content production in the “new context”
Lean in the creative process
TCP has accompanied Vsmart throughout the process of launching phones from popular to high-end segment to honor Vietnamese creative ability. And most honored to have accompanied the launch project of Vsmart Star 5 – a phone with the ambition to bring free 4G to all Vietnamese people.
With just one week of preparation, Vsmart collaborated with Creative House “The Color Picture” to implement a 360-degree media campaign including: TVC, POSM, lifestyle photography, 3D modeling and social media. Thanks to the understanding and trust that have accompanied each other in a long way, this campaign has created certain successes to help Vsmart Star 5 enter the top selling phones of 2021.
Elite team to meet the trend of “onlineization”
TCP has accompanied FPT through many Viral projects during Tet and most especially the brand communication campaign of the whole corporation, affirming that digital technology improves the lives of Vietnamese people. The project was briefed quickly during the pandemic and cooled down, but there were still many limitations in terms of focusing on filming as well as meeting to discuss the implementation plan.
FPT | Smart life for your family
Although all important stages in this project are implemented in the form of online meetings, TCP and FPT team have accompanied each other to bring the best quality video possible and fulfill the mission of conveying the message. values that FPT brings to Vietnamese people’s lives.
Streamlined production process
In the project of launching a new product of VinHMS – one of the leading companies in Vietnam in the field of Hospitality digitization technology, TCP proposed to bring the cumbersome production process into a single 300 square meter studio. “greening” the whole.
The first bright point to mention is the optimization of time, reducing nearly ⅓ of the total time in the filming session. This brings a relaxed, positive and creative working spirit to both customers and TCP’s production team. The quality of the video will depend a lot on post-production, but this is where both the label and TCP can work together online.
With the experience of going through many production projects with limited time, TCP believes that the positive and creative spirit is the most important factor in deciding whether the media product is really good and effective. fruit or not.
Through each project, TCP always wishes to become the best companion with brands implementing communication projects through its role as a Creative Production House. TCP always offers the most appropriate and best solutions to jointly create impressive communication products with customers.
Contact:
Email: [email protected]
Website: https://www.thecolorpicture.com
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
