The Japanese electronics company has upgraded many technologies in new TV models such as using Cognitive Processor XR, integrating Google TV for the first time, increasing recycled materials…
On April 27, Sony launched four TV models including: X95K 4K Mini LED, A90K, A80K 4K OLED, X90K 4K Full Array LED.
Mr. Arai Satoru – General Director of Sony Electronic Vietnam introduced new products for this year. Image: Sony
Mr. Ugi Matsuda – Marketing Electronic Vietnam Director said that the Sony TV product range focuses on processor elements, color, motion, sharpness, sound, contrast…
In particular, its key technology is the Cognitive Processor XR cognitive processor, providing an optimal experience regardless of backlight technology. XR is a technology first introduced in 2021 with the ability to reproduce content the way people hear and see realistically to animate images and sounds on electronic devices.
Mr. Ugi Matsuda shared about the outstanding point of XR technology. Image: Sony
Director of advertising and product strategy of TV Electronic Vietnam, Mr. Jun Kawaue introduced, on this year’s models, the company has many improvements to bring the ability to identify and reproduce more accurate details. All Bravia TVs released this year from the X80K series and above are Perfect for PlayStation standards, including two PS5-exclusive features, Auto HDR Tone Mapping and Auto Genre Picture Mode.
Another highlight is the XR Blacklight Master with a local dimming algorithm that precisely controls thousands of high-density micro LED mini bulbs. Combining this series of technologies, images achieve greater depth, contrast, impressive dynamic range and more vibrant colors. Along with that, the sound output is accurate with the image movement thanks to Acoustic Surface Audio or Multi Audio technology.
For the first time, the company has integrated Google TV for all product ranges, providing a rich content store with more than 700,000 movies and programs… This operating system also helps create a seamless entertainment experience in the ecosystem. Thai Sony. Users can search for voice, connect to all devices such as speakers, headphones, phones, game consoles, music players…
“We are confident to bring a complete and multi-tasking system that will meet most of the needs of home entertainment,” said Ugi Matsuda.
In an effort to better improve the audiovisual experience and suit life during Covid-19, Sony develops a new product, Bravia CAM. This accessory received the CES 2022 award thanks to useful features such as optimizing the surrounding environment, recognizing the viewer’s position to adjust the best picture and sound; manually adjust the TV; video chat… The device can recognize the user is no longer in front of the TV and reduce the brightness to save power.
The company displays many TV models for users to experience directly. Image: Sony
The Japanese electronics company also strengthens cooperation with many units to open up a more complete entertainment method. For example, Sony TVs can watch content on Netflix with accurate color and contrast in many bright conditions. Combining the Bravia XR TV and the Play Station 5 game console will give a different gaming experience: the TV automatically adjusts and optimizes screen parameters to avoid lag, increasing the likelihood of winning.
During the event, the company also displayed a variety of audio equipment that enhances the auditory effect when combined with a TV. Typically the home theater system HT-A9 or HT-A7000, HT-A5000. The product has the ability to create multiple virtual speakers to deliver a cinematic sound field, in sync with the image on the screen.
Continuing its commitment to sustainable development, this year, Sony uses Sorplas material on a number of product lines. This 99% recycled plastic reduces the use of new plastic by up to 60%. The packaging size of the TV is reduced by about 15% and about 90% of the ink, 35% of the plastic.
This year, the group continues to introduce the Walkman model towards the high-end segment. More than 40 years ago, the Walkman was one of the icons of the music-loving generation. Three years ago, Sony first brought this brand back with the launch of a new version.
Sony representative said: “We maintain this product line because there are still certain customers – people who really love sound and want to receive the most advanced experience. So the price is high. of the product will be high”.
The strength of this new product line is that it can play online audio, which is also where Sony is trying to change itself to meet market needs.
Some product lines at the event. Image: Sony
Mr. Arai Satoru – General Director of Sony Electronic Vietnam shared that Vietnamese people have many changes in their consumption behaviour. Many new trends emerged after Covid-19 and continue to grow strongly to date such as online shopping, online video, working from home…
Sony meets that need with a diverse ecosystem of audio-visual devices. Set up a home office with TV, portable entertainment device; outdoor activity is the phone; camera for travel… This is also the company’s long-term vision to bring the best experience in every category.
These efforts are well received by users. As for the TV industry, according to a survey in April 2021 conducted by the corporation in the US, more than 60% (out of a total of 1,500 interactive buyers with a budget of over $1,000) are very interested in the Bravia XR TV product line. .
Minh Tu
at Blogtuan.info – Source: vnexpress.net – Read the original article here
