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Boom in the number of online shoppers during the pandemic

Ninja Van Group – an e-commerce postal company (e-logistics) in cooperation with DPDgroup announced The first e-commerce index report for 2021 in Southeast Asia (SEA) – Understanding Southeast Asian consumers and delivery options. The report focuses on the online shopping habits of Southeast Asian consumers as well as their shopping experience expectations from the purchase decision stage to the delivery of the goods.

According to the report, the number of online shopping customers in Southeast Asia has increased by about 70 million people. This number is expected to reach around 380 million people by 2026. Over the past 12 months, Ninja Van Group has shipped more than 2 million packages per day. Other figures in the report also provide a broader view of the sudden growth of the e-commerce sector. In particular, Vietnam has also demonstrated its purchasing power by leading in sales in the Southeast Asian market, especially in FMCG (fast-moving consumer goods) and fashion clothing/footwear.

Once customers are familiar with online shopping, they are likely to initiate cross-border purchases. More than half of the survey respondents had purchased from foreign websites at least one to several times. In addition to shopping for goods in Southeast Asia, many people share that they also buy goods from other Asian countries. This consumer behavior is a strong signal that encourages online retailers to expand their customer base regionally, or even globally.

In Vietnam, Ninja Van Group develops Ninja Direct service (importing international goods) with the foundation of providing many leading international trade solutions for Vietnamese businesses and contributing to promoting integration with other markets. Asian import-export market since 2019. After less than 3 years, Ninja Direct has affirmed the breakthrough potential in cross-border e-commerce of the Vietnamese market with a customer list of more than 600 businesses/owners. Online business stores (general warehouses, agents…) often use import-export services, generating more than 2000 international shipping orders, creating an average trade value of more than 60 billion VND per month.

On the other hand, the metrics in the report demonstrate that delivery is the final stage of the online shopping process, and plays a vital role in influencing the overall customer experience. 85% of survey respondents in Vietnam share that they want to know which delivery company will receive their parcels. This information gives them more peace of mind and creates a sense of guaranteed service quality. Many also expressed their desire to be able to track the actual delivery time of their parcels, provide feedback and suggestions on services and request support tools that allow buyers to tailor their delivery methods to their needs. personal needs. Additionally, 26% of shoppers cite free shipping as a driving force behind their online purchases. From there, it can be seen that creative promotions, free shipping is a successful tactic of e-commerce platforms.

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