Real estate brokerage: “War” for supply

May 20, 2022 07:41 GMT+7

During a tea ceremony, the director of a real estate trading floor in Da Nang shared about being “lost” at a newly opened project in Quang Nam.

The story is that when he heard that company A had officially become the developer of a land project in Tam Ky, Quang Nam and was about to open for sale, he immediately contacted his exchange to participate in the sale. this time.

Supply is low, products are scarce, so many real estate businesses have a headache with finding good sources of goods to retain employees and maintain operations.

Because of the pre-existing relationship, when contacted, the leader of Company A accepted and confirmed that when officially opened for sale, he will announce his company as an agent to jointly launch the product to the market. However, even though the kick off date is coming to open the sale of the project, he still hasn’t received a notice about cooperation and acting as an agent for the project.

“And even though I have contacted many times by calling and texting the leaders of company A, I still have not received a response. As a result, the project was open for sale, but my company was not allowed to participate, and I don’t know why,” he said.

Previously, also related to the story of sourcing goods for businesses, PV was also told a similar story, but with a “better” ending. The story is that company T. is “approved” as a candidate to participate in F1 of a land project in Nui Thanh, Quang Nam that is about to open for sale.

Because this project at that time was having great attraction, there were many businesses participating as F1 candidates, but the number of approved was very limited. Peace of mind with their relationship, the company’s leaders let employees run market surveys as well as prepare communication strategies, organize events so that when the investor officially announces the list of participating exchanges to open. sell is into the race.

However, until the project announced the sale of phase 1, the list of participating companies did not have their company names. “By contacting me, I learned that there is an M. exchange in Da Nang that puts pressure to limit the number of exchanges participating in this sale, so my company does not have a name. The investor said sympathetically and we will be given priority to participate in the next sale,” he said.

One more story to see the fierce competition of exchanges. The general director of a real estate company must constantly be on the lookout, looking for all sorts of ways because there is a risk of being “stripped out”.

He said that through his relationships, his company was introduced to become a developer of a project in Quang Nam and through many working sessions with the investor, the two sides have agreed on many important terms. . However, in the midst of everything seemed to have come to an end, a “third person” suddenly appeared.

“We are in danger of being left out because the project is still having some problems with ground clearance, the investor cannot solve it while the other unit has a relationship, so they can solvable. We are still “fighting” to win this project, but things are not as smooth as they were at the beginning,” he said.

The leader of a real estate business (not to be named) acknowledged: The marketplace is a battlefield, so it’s not unusual for real estate exchanges to compete to find good sources of goods, even sitting down. badmouthing each other, “night walking” or “stabbing in the back” between floors also happens.

“With the current situation of “cats with a lot of fat, little fat”, the competition in finding sources of goods will be fiercer. Many exchanges belonging to investors or large branded exchanges do not face too many difficulties, but small, inexperienced exchanges will find it increasingly difficult to find a source of goods to maintain operations,” he said. .

According to DDDN