Grab supports digital transformation for Mekong Delta farmers and cooperatives

Through this activity, the parties aim to contribute to raising awareness and capacity of implementing digital transformation for cooperatives and farmers, finding outputs for agricultural products in the context that markets and consumption channels are still limited. face many challenges.

Representatives of the parties and Grab and a number of agricultural and agricultural cooperatives ctv

Also in the program, the Department of Agricultural Product Processing and Market Development (Agrotrade – under the Ministry of Agriculture and Rural Development), Trade and Investment Promotion Center (ITPC-VCA – under the Vietnam Cooperative Alliance). Nam), the Can Tho Cooperative Alliance and Grab also officially announced the cooperation, launching the 2022 Summer Fruit Festival on GrabMart with the goal of bringing high-quality specialty and main fruits such as durian. , mango, avocado, lychee… to users all over the country.

The workshop was attended by experts and more than 100 agricultural cooperatives who participated in training and actively committed to participating in digital transformation. At the training sessions, cooperatives and farmers raised their awareness about the role of the digital platform, guiding the process and selling methods on the platform.

In addition, cooperatives and farmers are guided to practice applying knowledge to build strategies, sales methods, and promote products on the Internet. Social Networke-commerce trading floor.

Mr. Vu Quang Phong – General Director of Trade and Investment Promotion Center, Vietnam Union of Cooperatives, shared: “The Mekong Delta is a key agricultural production center of the country with abundant agricultural products. , characteristic of each season. Agriculture here possesses many strengths from nature to farming practices, but has not been effectively exploited to bring maximum economic benefits. Facing that situation, participating in digitization opens up a new direction so that fresh and quality agricultural products have the opportunity to connect with a stable consumption channel to meet purchasing power across the country.

Training activities under the framework of a Memorandum of Understanding on cooperation in implementing the cooperation program to support digital transformation and connect agricultural product consumption for farmers. enterprise small and medium enterprises, cooperatives, production and business households in the field of agriculture in Vietnam.

The activity is also part of the GrabConnect project, contributing to bringing fresh and delicious local agricultural products and specialties to users quickly and conveniently through the platform. technology and Grab’s partner network.