The kind of confidence that helps Jeff Bezos raise $8 million for Amazon with just a smile
According to psychologists, there are two main types of “confidence”. One is “cognitive confidence”. For example, by saying “I’m sure he’s lying” or “I’m sure this plan will work,” you’re demonstrating cognitive confidence.
The second type is “socially confident”. When you’re in an environment and you act like you deserve to be there, secure in your role, and feel your words carry weight, you’re showing confidence in your face. society.
Which type of confidence is more appreciated?
Everyone can have both types of confidence while some people have only one. Reality has shown that many people who are successful and loved are because of the second type of self-confidence.
Amazon empire boss – Jeff Bezos is a typical example. He is considered to be socially confident and can easily attract the attention of a crowd when giving a speech.
Billionaire Jeff Bezos (Photo: Internet).
In the spring of 1996, John Doerr – a partner of Kleiner Perkins (one of the most prestigious venture capital firms in Silicon Valley) visited Amazon. Thanks to his social confidence, Bezos surprised Doerr and decided to invest $8 million in Amazon.
Doerr later said: “I walked in and this guy (Bezos) was coming down the stairs with a big smile. Right from that moment, I wanted to do business with him.”
Doerr said he was also impressed by Bezos’ tech savvy. When asked about Amazon’s daily transaction volume, Bezos couldn’t have been more pleased with his answer, with just a few clicks of the mouse.
Besides Jeff Bezos, Benjamin Franklin (a member of America’s founding group) is another example of social confidence. He was known for his wit and vivaciousness. However, he combined his abundant social confidence with a deliberate “lack” of cognitive confidence.
In particular, having noticed that people tend to disapprove of arguments when they hear words like “definitely” or “without a doubt,” Franklin trained himself to avoid this expression. Instead, he often begins with “I suppose…” or “If I remember correctly…”. Over time, Franklin became one of the most influential people in American history.
Numerous studies and examples of Jeff Bezos and Benjamin Franklin have shown that when it comes to making a good impression on people, social confidence is often better than cognitive confidence.
One study surveyed participants by showing them videos of actors (trained to exhibit a combination of the two types of confidence). As a result, most participants rated an actor as confident and likable depending on social factors such as fluency and body language.
How to be more confident socially?
You can increase your social confidence by practicing speaking in groups, paying more attention to your clothing, and improving your gestures. Also, learn to be inspirational without being overly “promotional”. There are ways to get people hooked on an idea or point of view without having to lie to them or “explode” about their chances of success.
Source: CNBC, Inc
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