The secret of ‘laparoscopic surgery’ for innovation of gold industry enterprises

As guests on the 4th issue of The Next Power, Ms. Cao Thi Ngoc Dung (PNJ Chairman) and Mr. Le Tri Thong (Vice Chairman, CEO of PNJ) especially emphasized an innovative formula that has brought profound changes in the company’s operations. In particular, the liberation of internal creativity as well as the use of external resources is the guideline for business innovation activities at present and in the future.

Innovative formula in the style of “laparoscopic surgery”

Gold enterprises press the “F5” button for extensive innovation at the company from the period of 2017 – 2018. In which, Ms. Cao Thi Ngoc Dung said that she applies the formula of continuous innovation whenever approaching the top. . Enterprises review operations every 5 years and carry out continuous restructuring so that business operations do not become obsolete, or fall behind current trends. “In the last 5-10 years, innovation activities have been particularly breakthrough, changing from thinking, not in action,” she emphasized.

She also said that one of the boldest decisions was to choose Mr. Le Tri Thong as CEO. “Thong is a good strategist but not young, has no fashion sense, but what we were lacking at that time was what Thong had,” she shared about her decision at the time. 2018.

The renovation work under the leadership of Mr. Le Tri Thong has many differences. If other units change the entire structure, parts, and people to create new thrust for development, the enterprise chooses the innovation option “laparoscopic surgery”.

Specifically, the business changes part by part, from one department to another, creating continuous innovation but with little effort. There is no need to restart or pause activities, so innovation is lighter and less tiring.

According to Mr. Le Tri Thong, there are three important criteria for success in enterprise innovation, including: the determination of the leader; psychological integrity and respect for the truth, must look directly at the problem; and unleash the energy within the organization.

“Inside each organization there are always many energy sources, businesses often look for new energy sources or pump more. But in fact, internal resources are often not used up, that’s why the exploitation Creative freedom helps to create new thoughts, new ways of doing things, and new conflicts. These conflicts have positive values ​​and create a driving force for business operation”, emphasized Mr. Le Tri Thong.

At the heart of the creative liberation journey

Mr. Le Tri Thong said that in order for the culture of innovation to be maintained continuously, it is necessary to mention two very important processes. The first process is to open up the inside so that people can think for themselves, have the ability to dare to propose, dare to do things that they think up. Along with that, businesses add more capacity, more methodical, creative orientation. Because he believes that creativity without being methodical will sometimes become a black hole. The second process is that the business attracts people who are creative and want to work in a liberal environment to join PNJ.

After creating “creative people”, enterprises continue to develop programs to create creativity such as reducing the reporting level, shortening the time from creation to practice. “Creativity is no longer the exclusive story of senior employees, this strategy helps employees at the bottom also have space to present ideas,” he said.

This strategy has helped PNJ build a young generation of leaders that can respond to the changes of the company, the market, and society. The creation of a liberal environment in the enterprise has given employees more space to be creative and promote explosive business activities.

To evaluate the innovation journey at PNJ today, Mr. Le Tri Thong said that if there are 5 levels of innovation, a new business will go from level one to level two, which is to evoke inner creativity and attract attention. joined by creative people. However, according to him, there are many creative resources in society and it is not necessary to become a part of PNJ. Businesses have joined with universities, innovation centers to collaborate and resonate the values ​​of creative activities.

“Creativity only resonates if the experience of one industry is mixed with the experience and skills of another industry. We have experience with retail, manufacturing, but industries like machining. gas, artificial intelligence are few. We can combine with them to join the common flow and get creative results. Those are the 3rd and 4th transformation steps that PNJ is aiming for in the future. “, emphasized Mr. Le Tri Thong.

Thao Mien