Replicating the model of households producing digital agricultural products in Thai Nguyen

Great benefits when “on the floor”

For more than two years now, the Covid-19 epidemic has raged, causing many agricultural enterprises, cooperatives, and farming households to stall production and reduce revenue.

However, at Myanmar Viet Cuong Cooperative (Hoa Thuong commune, Dong Hy district, Thai Nguyen province), the revenue in 2021 still doubles compared to the previous year. One of the factors contributing to this success is participating in an e-commerce platform.

In the context of the epidemic, the average income of Myanmar Viet Cuong Cooperative remained stable at 6-9 million VND/person/month.

“For a long time, we only sold in traditional markets. For more than a year now, Mien Viet Cuong has joined the Postmart.vn e-commerce platform of the Vietnam Post Corporation, introducing and selling 4 main products including: dong vermicelli, black garlic vermicelli, tapioca vermicelli and vermicelli vermicelli. sweet potato, in which, vermicelli achieved 5 stars OCOP. On average, we produce 400-600 tons of finished vermicelli every year. During the recent epidemic, Viet Cuong Burma still could not produce in time for consumption. The cooperative’s revenue in 2021 will reach VND 20 billion, while in 2020 it will be VND 10 billion. The average income of workers in the cooperative is maintained at 6-9 million VND/person/month, some people reach 10 million VND/month. The revenue from participating in the e-commerce platform has helped us get such business results,” said Mr. Nguyen Van Son, Deputy Director of Myanmar Viet Cuong Cooperative.

Mr. Nguyen Van Son, Deputy Director of Myanmar Viet Cuong Cooperative introduced the 5-star OCOP product.

Excited to share more about the benefits of being “on the floor”, Mr. Son said: “On the e-commerce floor, in addition to selling goods, this is also a very good promotion channel for products. Maybe consumers have not bought on the floor but know the information and brand of the product, then it is convenient to buy it at a supermarket or a store near their home. Now everyone has a smartphone and the opportunity to access the Internet. We define e-commerce as the main business channel, not a secondary channel, so in the future, we will continue to invest in this channel.”

Similar to Myanmar Viet Cuong Cooperative, Hao Dat Tea Cooperative (Tan Cuong commune, Thai Nguyen city) also increased output and revenue after being listed on the e-commerce floor.

Ms. Dao Thanh Hao, Director of Hao Dat Tea Cooperative highly appreciated the benefits of doing business on the e-commerce platform.

According to Director Dao Thanh Hao, “In recent years, Hao Dat Tea Cooperative has sold goods through a number of e-commerce platforms such as Postmart.vn, or through Zalo and Facebook channels. The average tea production per year is about 180-200 tons. Since putting tea on the floor, the monthly and annual revenue has been higher than usual. Customers also praised the product for its clear and transparent information on labels and traceability stamps.

“Currently, there are 14 products of Hao Dat Tea on the e-commerce platform, divided into 3 product lines including Dinh Tea, Shrimp Tea, and Hook Tea. In which, the line of shrimp tea is a 5-star OCOP product, while the nail and hook tea is a 4-star OCOP product. Hao Dat tea is produced according to VietGap standards, tested and analyzed closely to ensure quality when it reaches consumers”, Ms. Hao happily added to us.

Hao Dat tea products are produced according to VietGap standards.

She also did not forget to boast that the e-commerce channel has contributed to helping the cooperative create stable jobs for local people, helping many farmers increase their income from 3 to 3.5 million VND/month before. 6 – 8 million VND/month.

Developing households producing agricultural products No

One thing in common between Viet Cuong Burma and Hao Dat Tea is that both of these cooperatives have been receiving support and training on how to do business on Postmart.vn from Thai Nguyen Post Office.

“In 2021, after the Ministry of Information and Communications (TT & TT) issued Decision No. 1034, Thai Nguyen Provincial People’s Committee also announced Plan No. 177 to support agricultural production households on the e-commerce platform. With the mission of serving the community, the Provincial Post Office has cooperated with the Department of Agriculture and Rural Development (MARD), the Department of Information and Communications, the Union of Cooperatives, the Farmers’ Association… to promote the support of farmers to bring their products. products on the floor, especially OCOP products of the province. The most well-received products on the e-commerce platform are Thai Nguyen tea. For other agricultural products besides tea products, such as vermicelli, vermicelli, dry noodles, etc., we also cooperate with the Provincial Farmers’ Association to work with cooperatives to train, train and guide Ms. I create an account so I can exchange, buy and sell products, including input materials on the e-commerce platform,” said Ms. Nguyen Thuy Ngoc, Deputy Director of Thai Nguyen Post Office.

Postal staff instruct leaders of Myanmar Viet Cuong Cooperative on how to increase efficiency when putting products on the e-commerce platform.

According to Ms. Ngoc, currently, Thai Nguyen province has 129 recognized OCOP products. In 2022, the Provincial Post Office will promote the sale of 129 of these OCOP products on Postmart.vn. At the same time, continue to expand typical production and business households in the area to put more agricultural products on the e-commerce platform, supporting farmers in implementing the digital economy in the countryside. .

Affirming that agricultural digital transformation is one of the priority areas in the digital transformation program of Thai Nguyen province for the period of 2021 – 2025, Mr. Pham Quang Hieu, Deputy Director of Thai Nguyen Department of Information and Communications provided information on some Initial results are encouraging.

Postal staff instructed how to create beautiful images for Hao Dat tea products to increase the attractiveness when promoting and introducing on the e-commerce platform.

“In the recent period, the Department of Information and Communications has coordinated with the Department of Agriculture and Rural Development, the Department of Industry and Trade and other relevant units to organize many activities to support households producing agricultural products on the e-commerce platform, especially support. support OCOP products on the floor. For example, support for domain name registration, digital skills training, etc. Implement Plan 177 of the Provincial People’s Committee, two exchanges Postmart.vn and Shell (Voso.vn of Viettel Post Corporation – PV). ) has supported training nearly 100,000 agricultural production households. And according to the latest statistics, by February last, both exchanges had supported to bring 55,000 agricultural production households to the floor to open stalls, about 1,500 products were sold on the floor. Farmers have gradually formed new habits, doing business on the e-commerce platform, in the digital space,” said Mr. Hieu.

Recently, Thai Nguyen province has boldly set a goal in 2022 to be in the Top 5 – 10 localities in the country to put agricultural production households on the e-commerce platform. One of the key contents of this province is to build and strongly develop the force of households producing digital agricultural products.

“The content of Thai Nguyen’s digital agricultural production households is defined by three criteria: Having digital skills; there is a digital booth, there is a digital payment tool. In the coming time, we will invest in developing digital economic infrastructure, digital payment, along with commercial development activities. We believe these efforts will make a positive contribution to the development of the agricultural and rural digital economy in the province,” said Deputy Director of Thai Nguyen Department of Information and Communications.

“Implementing Decision No. 1034 of the Ministry of Information and Communications and Plan No. 177 of the People’s Committee of Thai Nguyen Province, we will propose the two postal corporations to direct their units and branches in Thai Nguyen to be more active, support consumer Sell ​​products to the local by both online and offline channels. At the same time, strengthen training in many forms so that farmers understand the benefits of doing business on the e-commerce platform. In particular, we will strengthen propaganda activities, with the theme “Thai Nguyen people consume Thai Nguyen’s agricultural products on the e-commerce platform”, Deputy Director of Thai Nguyen Department of Information and Communications Pham Quang Hieu speak.

Articles and photos: Dawn