Mondelez Kinh Do brings Cadbury Dairy Milk chocolate closer to consumers

The famous Cadbury Dairy Milk chocolate from England

In Vietnam, the Mondelez Kinh Do candy brand loved and trusted by consumers such as Oreo, Lu, Kinh Do, Solite, Cozy, AFC… have maintained a strong presence in the market over the years. Following the success of the Confectionery industry, Mondelez Kinh Do strongly believes in the development of the Chocolate industry in this potential market.

Milk chocolate accounts for almost 54% of the total consumption of the chocolate industry in Vietnam. This further underscores the immense potential of the No. milk chocolate brand. 1 world Cadbury Dairy Milk to develop in the Vietnamese market, contributing to the growth of the chocolate industry in general.

With the aim of bringing convenient and convenient chocolate products to consumers, Mondelez Kinh Do invested heavily in sales system infrastructure and expanded distribution channels for the Cadbury Dairy Milk brand in Vietnam. The unique hot and humid weather conditions in Vietnam are one of the obstacles in the distribution of high-quality chocolate products such as Cadbury Dairy Milk. Therefore, to date, Cadbury Dairy Milk has been distributed mainly to modern commercial channels equipped with air conditioning systems such as supermarkets and convenience stores.

To strengthen its presence and strengthen its distribution channels, Mondelez Kinh Do installed the first 500 Visicooler refrigerators at a major wholesale store in Ho Chi Minh City. After the trial period, the installation will be upgraded to cover all Mondelez Kinh Do points of sale nationwide. With Visicoolers refrigerator system equipment, Cadbury Dairy Milk chocolate products will be widely distributed to traditional trade routes. This allows retailers to better store and display Cadbury Dairy Milk products, which not only helps bring the product closer to consumers, but also enhances the product experience.

Consumers can enjoy Cadbury Dairy Milk chocolate more comfortably

Sameer Yadav, Marketing Director of Mondelez Kinh Do Vietnam said: “Vietnam is one of the fastest growing snack food markets and Mondelez Kinh Do has always been at the forefront of providing consumers with a wide selection of delicious and nutritious snacks. We recognize the huge potential of the chocolate industry in the Vietnamese market as well as the opportunity to develop the global Cadbury Dairy Milk brand here. Mondelez snack industry reports show that 85% of consumers eat at least 1 nutritious snack and 1 satisfying snack every day and Cadbury Dairy Milk will cater to those needs well. We have been well prepared to bring Cadbury Dairy Milk to all consumers, strengthened our product presence in high growth sales channels, and invested in equipment as modern as Visicoolers refrigerators in traditional distribution channel stores. This allows us to better meet consumer needs as they can easily purchase Cadbury Dairy Milk products from department stores.”

The Mondelēz International report also shows that snacks continue to outnumber formal meals during the day. Consumers are snacking more in a day, so Mondelez Kinh Do continues to strive to bring quality products closer to consumers. Consumers can find Cadbury Dailry Milk chocolate products easily at major department stores in Ho Chi Minh City, supermarkets and convenience stores across the country, as well as at Mondelez Kinh Do online store on e-commerce sites Tiki, Shopee, Lazada, Grab.. .

Mondelēz International is the world’s largest supplier of snacks, and the only American company in the confectionery market in Vietnam that supplies all kinds of biscuits, fresh bread, sponge cakes, mooncakes, fall, chocolate, chewing gum and confectionery. other. The Kinh Do brand was acquired in 2015 and is a trademark of the global Mondelēz group.

at Blogtuan.info – Source: Eva.vn – Read the original article here