TikTok Shop heats up the e-commerce race in Vietnam

Accordingly, TikTok Shop is an innovative solution for both buyers, sellers and content creators, providing a comprehensive and seamless e-commerce ecosystem right on TikTok.

Through this new e-commerce platform, TikTok hopes to open up many business opportunities for businesses, especially small and medium-sized businesses that are gradually recovering from the impact of the COVID-19 pandemic. provides a fresh shopping experience for users and growth opportunities for content creators.

One of the notable points of Tik Tok Shop is that it is fully integrated right on this video social networking platform, and at the same time making the most of the trend of Shoppertainment (shopping combined with entertainment) which is very popular. .

Tik Tok Shop also has the advantage of a recommendation system, thereby helping to introduce users to content related to personal interests and interests, helping businesses easily access potential customers. .

The appearance of Tik Tok Shop makes the already vibrant Vietnamese e-commerce market hotter.

According to a report by Google, Temasek and Bain & Company, Vietnam’s e-commerce scale is currently worth 21 billion USD and is expected to increase to 57 billion USD by 2025. The report also records up to 8 million new digital consumers since the outbreak of the pandemic. This is a positive sign that people are gradually getting used to shopping activities on the internet.

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