The 50-year-old German engineer will officially take over at McLaren on July 1 and is expected to bring the British brand back to the right trajectory after being plagued by COVID-19 from 2020 until now.
Michael Leiters will run McLaren from their current headquarters, the McLaren Technology Center, and an adjacent production facility located in Surrey, England, where 100% of McLaren cars are assembled and finished by hand.
In the past, Michael Leiters held an executive position at Porsche, but his most successful period was when he took the position of technical director at Ferrari when the Italian car company continuously recorded record growth. The two sides parted peacefully at the end of 2021 when the new Ferrari CEO Benedetto Vigna took over to steer the Italian brand through the electric car era.
The appearance of the former Ferrari leader at McLaren is expected to bring a more open ideology to the British brand, especially in areas where the company is still too stubborn like SUVs. Although not yet to the point of standing on the threshold of danger, McLaren is currently unlikely to be able to catch up with Italian rivals like Ferrari or Lamborghini in the face of their galloping growth.
McLaren still focuses on the traditional sports car lineup and the F1 racing segment.
Before appointing the new CEO, McLaren has actively applied hybrid powertrain technology to its product lines such as Artura but has not achieved the desired bounce.
Reference: AutoEvolution
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