Proof of ‘the older the ginger, the spicier it gets’
Most couture brands have matured and expanded, by creating products that are revolutionary and timeless.
According to the writer of Prestige Online, these luxury brands have humble beginnings, gradually building into flourishing empires. They know that their products are trusted by royalty, famous stars around the world.
1. Luxury fashion house Hermès
It is one of the oldest high-fashion brands in the world, steeped in history and tradition. The French fashion house’s story begins in 1837, when Thierry Hermès founded the first harness factory, along the Grands Boulevards neighborhood of Paris.
Initially, his purpose was to serve the needs of European aristocrats by providing saddles, bridles, and other leather riding equipment. In the early 20th century, Thierry’s son Charles-Émile Hermès moved the company’s store to 24 Rue Du Faubourg Saint-Honore in Paris. It still exists today and is the company’s global headquarters.
The company’s product offering is extended over generations. Over time, the brand served many notable names, including actress Grace Kelly and former US first lady Jackie Kennedy. Today, the fashion house has more than 300 stores in 45 countries.
This luxury brand has revolutionized the leather goods industry through their sophisticated and timeless designs. From the debut of the first Haut à Courroies bag in 1900, followed by accessories, jewelry and clothing, to iconic products like the Birkin, Kelly bag, the French fashion house has gone through. long way.
With a “heavenly” price, Hermès Birkin is still sought after by many people. Photo: SCMP.
The super-wealth element of Hermès bags can be better understood through 2016 research, conducted by the online handbag marketplace Baghunter. The study compared three types of investments over 35 years, finding that Birkin bags have outperformed gold and the S&P 500 stock index. This makes the brand’s product a better investment than the two portfolios. remaining item.
Priced from 60,000-200,000 USD (from 1.3 billion VND to nearly 4.6 billion VND), the bag has a waiting list to buy for up to 6 years. Celebrities like Kim Kardashian, Victoria Beckham, Jennifer Lopez, Heidi Klum, Lady Gaga and Cardi B all proudly own Hermès handbags.
It’s not easy to buy branded handbags, especially for first time buyers. Demand for Kelly and Birkin outstrips supply. Not to mention the price issue, customers who want to buy the bag must first be on the company’s waiting list. Waiting time can be 2-5 years to own a bag, even 7-10 years.
The fashion house does not inform in advance the quantity, design and distribution schedule of products. Therefore, not everyone who can afford it can afford a Hermès.
The citrus color became a symbol for the French fashion house. Photo: Hermes.
2. Cartier jewelry brand
Watchmaker Louis-Francois Cartier went from apprentice to founder of the famous jeweler brand, when he acquired the small Parisian boutique – once owned by his mentor Adolphe Picard, in 1847. From the very beginning. With that modesty, the brand has grown into a multinational luxury goods business with more than 200 stores globally.
Founder Louis Cartier’s motto is reflected in every piece that the luxury brand has created. He once said: “Never imitate, always innovate”.
At a time when pocket watches had become a standard accessory for gentlemen, Louis invented a wrist-worn device and named it the Santos. Next is the jewel-encrusted Tank, once worn by former US first lady Michelle Obama and other celebrities such as Jacqueline Onassis and Andy Warhol.
Other timeless pieces from the luxury brand include the Ballon Bleu watch, worn by Duchess Kate Middleton, and the Panthère de Cartier watch in gold, seen on the hands of Anne Hathaway, Sienna Miller and Dua Lipa .
The iconic Cartier Tank watch. Photo: Revolution Watch.
3. Omega watchmaking brand
Founded in 1848 by Louis Brandt in La Chaux-de-Fonds (Switzerland), Omega has provided luxury watches to collectors for decades. The brand has earned its reputation for its innovative techniques and incredible design.
In addition to their ability to perform in extreme weather conditions such as space or diving into the ocean, iconic Omega watches are praised for much more than that.
It is known that the illustrious watches were worn on the wrists of the King of Rock Elvis Presley as well as by former US President John F. Kennedy. Other celebrities using the company’s designs include “007 James Bond” Daniel Craig, actor George Clooney, actress Nicole Kidman and actor Eddie Redmayne.
Omega watches are associated with the James Bond brand. Photo: Quang Viet Nguyen.
4. Louis Vuitton fashion brand
Louis Vuitton started business in Paris in 1854. Before opening his first store, the French designer spent 17 years as an apprentice at the cannery, casks, and market. He quickly gained a reputation as one of the best in the field.
With his own workshop, he began to create new designs. For example, he used canvas instead of leather, making the crates waterproof and very durable.
In 1858, the business became even more famous with the introduction of the revolutionary rectangular cabinets at the time. Because rectangular boxes and boxes can be easily stacked instead of conventional round products. In 1859, Louis expanded his business with a second, larger workshop in Asnieres, a village outside Paris.
Other iconic creations of the brand include Alma’s first handbag, the Noe bag for champagne bottles, the Speedy ordered by famous actress Audrey Hepburn for daily travel. .
From some famous people like Catherine Deneuve, Nan Kempner to today’s stars like billionaire businessman Rihanna, supermodel Kate Moss, Beckham family, Kardashian family…, Louis Vuitton has become a celebrity status symbol. language for decades.
Today, the brand offers a wide range of luxury handbags and leather goods, ready-to-wear, shoes, watches, jewelry, accessories…
The famous monogram “LV” logo of the fashion house. Photo: Jannis Lucas.
5. Bvlgari . jewelry brand
In 1884, the Greek-born silversmith Sotirios Voulgaris (later renamed Sotirio Bulgari) founded the brand. Over the years, it was known for its signature pieces of jewelry, crafted in gold and silver. At the same time are striking color combinations and distinct motifs inspired by the company’s Roman heritage.
The company’s signature works have been worn by many celebrities when striding the red carpet at the Oscars, Golden Globes and film festivals such as Cannes and Venice. Some of the celebrities recently seen wearing the brand’s exquisite jewelry include Charlize Theron, Lady Gaga, Zendaya, and more.
In addition to the above brands, 4 other fashion houses including Chanel (1910), Prada (1913), Balenciaga (1919) and Gucci (1921) are brands with more than 100 years of age, respectively named in the list. by Prestige Online. Fendi (founded in 1925) is the last name to be called in the top. Each brand has a long history, heritage, and iconic designs that are loved today.
In addition, luxury brands that are still thriving include Nina Ricci (founded in 1932), Dior (1946), Givenchy (1952), Valentino (1960) and Yves Saint Laurent in 1961. Meanwhile, Notable names in luxury watchmaking were Rolex (1905), Patek Philippe (1839) and Audemars Piguet in 1972.
According to Prestige Online
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