Why did TikTok choose Vietnam to test the first gaming feature?-Information Technology

TikTok is planning to further push the gaming space in order to further attract consumers to use their platform.

The China-based ByteDance-owned company hopes to see users actively gaming on its platform. Sources close to the matter said, TikTok has begun testing the feature in Vietnam, with HTML5 games being included in the app and forming relationships with third-party studios like Zynga.

Vietnam is the only country that has tested TikTok’s new gaming feature.

“We are always looking for ways to enrich our platform and are constantly testing new features and integrations to bring value to our community,” said an unnamed representative from TikTok. know.

Introducing games on the company’s platform will increase TikTok’s ad revenue and overall user engagement, the report said. Vietnam was chosen as a test market for the gaming initiative as it is said to be a tech-savvy region, with 70% of the tech-savvy population under the age of 35. Vietnam is only in the early stages of testing as reports claim that TikTok will begin rolling out the game to more regions in Southeast Asia in Q3.

Currently, there is no word on whether TikTok will push the gaming sector to other countries, but the company is currently offering some gaming features that integrate well into the platform. As part of the live streaming feature, players can stream the game live on the app.

TikTok sees expanding support as helping creators find new ways to integrate game content into their feeds, making the service more accessible to users amid increasing competition. acrimonious.