Consumer giants promote digital transformation

Consumer giant Unilever has just launched the DigiSpark program, which aims to inspire and encourage all employees to build digital skills relevant to the future, thereby helping to drive growth. of business and human development in a fully digitalized world.

DigiSpark is part of the digital transformation program “Digital 4 Growth”. This program has been started since 2021 and will continue to promote implementation in areas such as: Deploying digital marketing and Malls globally, enabling fast and efficient creation and deployment of digital documents more efficiently to accommodate the mix of media, entertainment and commerce; promote competitiveness in digital commerce; leverage data-driven partnerships with strategic customers by scaling the partner program for growth; use the power of artificial intelligence (AI), machine learning and big data analytics to power digital innovation; develop native digital businesses as well as digital sales and services; making sustainable living simple and ubiquitous for consumers when powered by digital.

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