“Proud when LifeWear philosophy accompanies the people of Hai Phong”
As part of the series of activities to welcome the new store, UNIQLO held an event to introduce UNIQLO and the LifeWear philosophy at this busy shopping mall. Mr. Osamu Ikezoe – General Director of UNIQLO Vietnam – had interesting sharing about the new store in Hai Phong.
Mr. Osamu Ikezoe – General Director of UNIQLO Vietnam
The news that UNIQLO opened its first store in Hai Phong received very positive feedback, especially from young customers. How important is this event, sir?
This event is a valuable opportunity for us to introduce and emphasize the LifeWear philosophy – the philosophy that makes UNIQLO different from other fashion brands. LifeWear clothing is created based on the needs of customers, from UNIQLO’s understanding of what we hear every day from customers, the staff, constantly improving to better meet the needs. the person who wear.
This is also UNIQLO’s own approach to the Vietnamese market for nearly 3 years. Coming to a new city, we would like to have the opportunity to introduce more clearly about UNIQLO and LifeWear philosophy, we would be very proud if Hai Phong people could recognize, understand, trust and choose UNIQLO. companion in their daily lives.
Why did UNIQLO choose Hai Phong as the next destination to introduce the brand and LifeWear philosophy?
Right from the first days of entering the Vietnamese market, UNIQLO has set out a strategy to target two big cities, Hanoi and Ho Chi Minh City. Ho Chi Minh, after that, we will expand to other big cities. And Hai Phong is the third destination of UNIQLO in Vietnam.
Through the Voice Of Customer listening system, we realize that the demand for customers to shop directly in Hai Phong is quite high, their choice of clothing is also very diverse. The importance of product durability and quality factor – this is what makes UNIQLO feel that the values that LifeWear philosophy brings are completely suitable for the needs of the people here. UNIQLO hopes, LifeWear will become an indispensable part of Hai Phong people.
According to our assessment, Hai Phong city has a lot of potential, is one of the three big cities in Vietnam with high economic development speed, young and dynamic population. UNIQLO wants to be here to continue its mission of contributing to the common development of Vietnamese people and community.
Hai Phong is the next strategic location in the North of UNIQLO
AEON MALL Hai Phong Le Chan is a destination for entertainment, entertainment, shopping… of Hai Phong people. UNIQLO and LifeWear philosophy will attract customers based on what special factors?
UNIQLO AEON MALL Hai Phong Le Chan store has an area of nearly 2000m2, equipped with all LifeWear product lines – the factor that makes UNIQLO different. Customers only need to come to UNIQLO to be able to buy all the desired products for the whole family, from parents to children, from the elderly to babies.
Customers coming to UNIQLO not only save time but also experience international standard service with eye-catching decorated areas, smart store layout for customers to see all the products. in an easy, convenient way. In addition, during the opening, customers can also participate in a shopping program with thousands of incentives; receive gifts of exclusive thermos bottles with unique symbols imbued with Hai Phong’s own culture; participate in the Innovation Fair to support local businesses…
Through this important event, can you share some outfit suggestions for Hai Phong people to choose this summer?
The first is the UV Protection product line with UV protection efficiency up to more than 90%. Summer in Southeast Asia in general and Vietnam in particular is very hot, most people travel by motorbike, exposed to direct sunlight. Clothing with UV protection plays an important role in protecting the health and skin of people, regardless of gender or age.
Next, the second product I think customers need to choose for the summer is the AIRism clothing line with cooling features. AIRism clothing feels comfortable and comfortable to wear, and also absorbs sweat very well. Therefore, not only the people of Hai Phong but also the majority of UNIQLO customers always shop the AIRism line every summer.
Hai Phong customers also consider the line of office style clothes such as skirts, shirts, t-shirts… the designs always bring a comfortable and pleasant feeling. This summer, UNIQLO launched the theme Joys of colors – the joy of colors. The clothing that UNIQLO launches in the summer will have a variety of bright and cheerful tones, in order to give customers a feeling of uplifting, healthy.
A variety of practical and sophisticated LifeWear clothing lines will officially launch to Hai Phong customers from May 27.
at Blogtuan.info – Source: Kenh14.Vn – Read the original article here
