Salvatore Ferragamo honors women in fashion exhibition-Fashion Trends

A new exhibition comes to life in the elegant space of the Palazzo Spini Feroni in Florence, dedicated to the life and work of Wanda Miletti Ferragamo.

Women in Balance – 1955-65, recently inaugurated at the Salvatore Ferragamo Museum and open to visitors until May 2023, explains how Wanda’s life has changed after this dramatic event when, In addition to her commitment to her family, she decided to join the workforce.

A story developed in the space of a hypothetical home, highlighting Ferragamo’s role as a businessman never overshadows the more traditional and feminine side of her personality. , as a woman full of values, devoted to her home and children. Married at a young age, she has three daughters and three sons, all of whom later joined the company. Ferragamo has never been in the spotlight, the story also focuses on many other pioneering women in business, culture and science who, from the late 50s to the early 60s, managed to manage to attach self-affirmation as well as always try to maintain family affection.

The premise of the exhibition Women in Balance – 1955-65, curated by Stefania Ricci and Elvira Valleri, in which creative and productive factors in life, consumption, gender relations and work lead to transformations culturally and socially profound, as happened in post-war Italy, also thanks to the many enterprising women.

It’s a time of changing behavior (and clothing), preparing for new tastes and women’s quest to fit new roles: always looking good and trying to stay in shape, advertising-influenced lifestyles and new life models, like the house at the center of the exhibition – are always changing and beginning to reflect new forms of society. For Ferragamo, it represented a refuge where one could return from work in the evening and reflect. After all, reflection is the purpose of the exhibition. And in this exhibition, people reflect the positive and great role of women in life in general and in fashion in particular.