Following the Nike Grind, Nike Refurbished, and Nike Recycling & Donation initiatives, Swoosh introduces the new Nike Re-Creation program as another step towards its vision.
According to Nike, the Re-Creation program collects old and deadstock items, using them to create new products designed and manufactured locally where they are collected. The first launch from the show will feature a range of fleece hoodies and crewnecks inspired by the sports culture of Los Angeles, USA, sold exclusively at Nike The Grove.
Each piece is unique and restored through handcrafted patchwork, dye patterns, silkscreen graphics and decorative stitching. John Hoke, Nike’s Chief Design Officer, said in a statement: “Nike’s Re-Creation marks an exciting moment of experimentation and development. The show showcases Nike’s collaborative spirit, bringing together design, retail, supply chain and sustainability experts to strategize and learn.”
The ultimate goal of Nike Re-Creation and its other sustainability initiatives is to move towards a zero-carbon and zero-waste future, as symbolized through the “Move to Zero” pinwheel logo.
The first collection gave a makeover to Nike’s most recognizable trio of hoodies and crewnecks inspired by the sports culture associated with Los Angeles. These recreated garments have been embellished with the city-specific patchwork and stitching they are available in and will become the brand’s first stop.
Taking advantage of the now-defunct recycling program Nike Grind, the popular sports brand has certainly tried to reinvent itself for the better with its new announcement. As of May 26, Nike Re-Creation products are available for purchase during the first opening at The Grove in Los Angeles.
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