Chicken is ‘dominating’ the world
Throughout the centuries, delicious pork loin, beef steaks have always been the top favorites of diners as society developed with more advanced consumer tastes and diets improved. than. However, things are different now!
In 2022, chicken meat consumption is projected to reach 98 million tonnes, double the amount eaten in 1999. This is also three times the growth rate of pork and ten times that of meat. cow. Global chicken consumption is projected to account for 41% of all meat eaten by 2030. And in less than a decade, for better or worse, humans will exceed chicken consumption for the first time. away from other meats.
Thanks to innovative genetics and innovation, the cost of raising chickens has been reduced for many years. The chickens are ready for slaughter just 6 weeks after hatching.
The shift to chicken in key economies from Brazil to China is accelerating as inflation makes red meats too expensive for most populations worldwide. The chaos in the food supply chain caused by the pandemic and the Ukraine conflict has also increased this trend.
There is a dark side behind the story of “chicken rise” that few people know. Chickens can now gain weight so quickly that their organs and muscles can’t keep up, making it hard for them to stand. Avian influenza outbreaks on a larger scale, more severe also due to the increase in the use of industrial farming methods.
The cost of production compared to the total output of chicken meat has decreased by a third compared to 30 years ago. The farmer found no way to achieve the same level with other birds. “Chicken becomes the most economical meat,” says Tai Lin, Managing Partner at Proterra Asia.
Demand increased so quickly that farmers could not keep up, causing serious shortages. Restaurants in the US have to compete fiercely for suppliers. Chicken chain Wingstop says it wants to buy a chicken factory.
Layne’s Chicken Fingers, a Texas chain that only sells fried chicken, lost its biggest chicken supplier last year because it didn’t have enough product. The only alternative the chain could find would cost twice as much. This year, despite still at such a high price, this chain still has to preorder more than it needs for fear of running out of stock.
In Asia, chicken is also replacing pork – a traditional dish in everyday meals and even eating out. Some restaurants in China no longer serve pork. The menu at Wagas, a chain of stores with presence in many major Chinese cities including Beijing, offers dishes including kale salad with chicken and avocado, seafood and other plant-based options without pork.
Brazilians are also crazy about chicken this year as inflation pushes beef beyond the purchasing power of millions of people. This country – the world’s largest exporter of chicken meat is increasing output by 4.5%, to a record level. Many companies have added production lines, overtime and improved processes.
Demand is also high in regions such as Europe, South Africa to Mexico. “I don’t know of a country in the world that doesn’t have chicken. It’s at the top of the Protein Scale,” said Brett Stuart, co-founder of Global AgriTrends.
Because chickens grow so fast, chicken is also more environmentally friendly than beef. Some restaurants and companies are turning to chicken to help achieve their green goals. Coffee and bakery chain Panera Bread recently started promoting Cool Food Meals – an eco-friendly menu featuring chicken raised in a nonprofit institute.
Catering chain Aramark has also signed a deal to develop and sell food with the same ambition, along with Nestle’s foodservice.
However, industrial chicken farming also creates problems for the environment. Intensive feeding will concentrate litter and cause odor problems. Soybeans, a part of industrial chicken feed, are linked to deforestation of the Amazon. “The growth in chicken production is a very scary thing if you’re a chicken,” said Timothy, a professor at Princeton University.
Some producers are looking to raise slow-growing, less industrial chickens as part of a humane and better environment. However, no one has been able to bring such a system to a large scale. More than 200 companies including Popyes Louisiana Kitchen Inc. and Chipotle Mexican Grill Inc. have committed to moving to a better chicken standard by 2026.
However, the farmers for the benefit of society, environmentally friendly Earth will not appear much if the product does not meet the expectations of consumers. Cooks Venture – a chicken company that uses green farming methods says that taste is still number 1 with consumers. DRAW
“The first thing that makes someone want to eat something is because it tastes good. The environment is number two,” says Cooks Ventures founder Matt Wadiak.
Source: Bloomberg
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