The secret to helping a fitness business return to the “race track” soon
Entering the “new normal” after two years of the epidemic, many businesses have embarked on recovery work and achieved positive results. California Fitness & Yoga is one of the units that quickly returned to the “race track” when revenue from membership packages and personal trainers returned to near pre-pandemic levels in a short time.
Flexible adaptability
The answer for this rapid recovery, Mr. Dane Fort – CEO of the California Fitness & Yoga gym chain, attributed it to the flexible adaptability of the business.
“In the face of difficulties, we see opportunities. The pandemic makes people care more about their health. It is also the motivation for us to constantly offer new programs and exercise packages, from the care program. mental health to nutrition counseling,” said Dane.
Before the social distancing order was issued, California Fitness & Yoga took measures to ensure the safety of members when coming to the club, quickly launching the CALIxHome program with online workouts directed instructions to do at home.
In addition, the club also introduced LivWell, a digital platform application that allows members to check-in, select the classes they want to join and access a variety of premium content. At the same time, the business also cooperates with Ayobody – a nutrition program to help control weight effectively, scientifically and healthily just by changing eating habits.
And yet, California Fitness & Yoga also continuously announced cooperation with Sun Life Insurance, VPBank bank, University of Physical Education and Sports, Nkid Group to develop together and go further through jointly establishing Guinness World Record for changing the body and life of Vietnamese people.
California Fitness & Yoga continuously offers many new exercises to encourage sports activities
Team strengh
Not stopping there, Mr. Dane believes that the early recovery like today is also thanks to the efforts, solidarity and attachment of the staff.
To find strength from the collective, FLG Vietnam, the group that owns California Fitness & Yoga, which was honored as “Asia’s Best Place to Work in 2021” voted by HR Asia magazine, created the conditions for each individual to develop comprehensively. In addition, by properly recognizing, rewarding and maintaining the culture of “Fitness is Fun” (“Sport brings joy”), FLG Vietnam has effectively attracted and retained many talents.
California Fitness & Yoga was honored as “Asia’s Best Place to Work 2021” voted by HR Asia magazine
Employee engagement is also explained by the fact that California Fitness & Yoga focuses on investing in human capacity building. “We spend hundreds of hours a week training our people, honing the skills they need, and challenging them to keep growing.”
California Fitness & Yoga focuses on investing in fostering human resources and group activities
Government support and companionship
“The most important thing that cannot be ignored is the companionship and support from the State”, Mr. Dane affirmed. Thanks to the policy to support employees and employers facing difficulties due to the Covid-19 pandemic, he said that California Fitness & Yoga was able to borrow money to pay wages due to the club’s suspension of operations. to prevent and control the epidemic and borrow money to pay salaries for employees to restore production and business.
“California Fitness & Yoga highly respects and appreciates the professional, dedicated and understanding working style of the Bank for Social Policy (VBSP) staff in District 4, District 5 and District 8 (Ho Chi Minh City). Ho Chi Minh City) during the preparation of documents and explanations”, Mr. Dane shared. “We are extremely grateful to hear the Director of VBSP Transaction Offices in District 5 and District 8 (HCMC) share about the policy and working spirit of VBSP from central to grassroots levels to support businesses through the transition period. difficulties, develop strongly, ensure income and life for workers, and restore the economy together.”
Faced with the profound influence of the Covid-19 pandemic, the concern of this CEO is how to quickly realize the corporation’s mission: to support 100 million Vietnamese people to have a healthy life. than.
“Our operating principle is pioneering to create breakthroughs. Therefore, we are constantly looking for new programs, new designs, new trends in fitness and sports on a global scale, to improve healthy lives for members and the community,” said Mr. Dane.
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
