Bandai Namco wants to expand Elden Ring into a new franchise that “goes beyond the game”

Blockbuster Elden Ring was a huge success both critically and in terms of sales. Publisher Bandai Namco confirmed that the game has sold 12 million copies after less than a month of release, and certainly the number will not stop here.

Looking at Elden Ring’s achievements, developer From Software and publisher Bandai Namco want to expand the scale of the Elden Ring project, turning it into a series of content, not simply a video game. They claim to take the Elden Ring “beyond the limits of the game”.

Bandai Namco wishes to expand Elden Ring into a new franchise,

In a press release, Bandai Namco president and CEO Yasuo Miyakawa affirmed:A lot of effort is poured into the Elden Ring, so that we can [đạt thành công] exceeded the expectations of global fans. With that advantage, we will continue to work hard to expand the brand so that it transcends the game itself, entering your daily life.“.

It is difficult to say what the future plans of Bandai Namco are, we can only speculate. The game company from Japan can expand Elden Ring into a hit TV series, or continue to release novels and manga with related themes.

Not long ago, Bandai Namco also announced a plan to build a “content axis” including the games it released. Among them are the popular soulslike game series with difficulty that has become a trademark (Dark Souls trilogy), international franchises such as Dragon Balls, Naruto or One Piece. They plan to build their own metaverse, and have invested up to 2.9 trillion VND for the new project.

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