Apple products at the same time drastically reduce prices

“The second half of March and early April are the quietest market periods of the year, so we had to launch direct promotions and discounts to stimulate demand,” Nguyen Lac Huy, CellPhoneS system representative, said.

Of which, the most customized at dealers were the iPad Pro 11 2021 tablet using the M1 chip with a reduction of 4.1 million dong, to 19.8 million dong and the iPad Pro 12.9 2021 using the M1 chip, down 6 million VND 24.9 million left.

Next up are the MacBook Air M1 and MacBook Pro M1 computers, which are currently selling for 5 million dong less than listed. The lowest configuration version of the MacBook Air M1 with 8 GB of RAM, 256 GB of internal memory costs 23.9 million VND while the 8 GB RAM version, 512 GB of internal memory is 30.5 million VND. The Pro M1 series is also reduced by 4.5 million VND compared to when it was first launched, to 30.5 million VND for the model with 8 GB RAM configuration and 256 GB internal memory.

The product is quite “hot” when it lacks multiple color versions, but the 24-inch iMac that uses the M1 chip has also been adjusted from 34.5 million to 31.5 million. Most systems only have an initial configuration version available, with some options for higher configurations.

The Apple Watch lineup has also changed in price. In which, the Watch SE was lowered from VND 7.9 million to VND 6.9 million for the 40 mm version with GPS support, and from VND 8.9 million to VND 7.6 million for the 40 mm version with 4G. Watch Series 6 also dropped sharply by 5.4 million VND and currently the 50 mm version, GPS is priced at 7.6 million VND.

Mr. Pham Tuan Anh, a representative of the ShopDunk system, said that some iPhone models are also lowering prices to stimulate sales. For example, the iPhone 11 dropped from 12.9 million dong and the iPhone 12 to 16.9 million dong – a million dong lower than the old level. “iPhone sales are down because most people who want to buy a new iPhone have already bought it, the rest are waiting for the next generation. Apple had to come out with new colors like blue to attract more customers for the iPhone 13, and 11 models. and 12 need to lower prices to increase sales,” said Mr Anh.

According to the retail system, this price adjustment is supported directly by Apple into the entry price. However, each party has a different method of promotion, such as directly reducing prices or combining gifts. Some parties join payment partners to provide additional discount codes.

Mr Hung

at Blogtuan.info – Source: vnexpress.net – Read the original article here