Instead of just “dropping hearts” like TikTok, Facebook will allow users to react more on Reels
Trends among young consumers are looking towards gaming, messaging apps and TikTok over connections and posts on social media. Facebook. That directly threatens Facebook’s key engagement metrics for advertisers. Not only that, by the end of 2021, TikTok also surpassed Google and Facebook to become the website with the most traffic in the world.

With the feature of creating content with short videos, TikTok is making tech giants “imitate” how it works. With Instagram when the feature “Reels” was born, TikTok even re-shared the post and implied it was similar to me… or most recently, many users also discovered that Facebook has brought this feature to its application.

However, recently many users have been tested by Facebook to test the react drop feature on Reels videos instead of just dropping hearts and dropping likes like on TikTok. Accordingly, a few accounts have received notifications about “Reactions on Reels”, specifically by pressing and holding the like button you can choose other emotions for the video.

New feature on Reels
Currently, it is not clear when Facebook will popularize this feature to all accounts, but with this feature, the opportunity to “listen” right on Reels will be more.
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