For the first time, Xiaomi dares to sell a smartphone for nearly 30 million in Vietnam, is it a “virtual price”?
Xiaomi recently introduced the flagship duo Xiaomi 12 and Xiaomi 12 Pro in Vietnam market. These are the two most advanced devices of Xiaomi at the moment and fortunately Vietnamese users have the opportunity to experience this genuine version of the duo. However, the price that users have to spend is not cheap, from 20 million VND for the Xiaomi 12 version and up to 28 million VND for the Pro version.
Xiaomi 12 series launch event in Vietnam held on March 17
Obviously this is too high a price when compared to previous flagships from Xiaomi. With a high-end orientation for its brand, this is one of the big barriers of Xiaomi in the Vietnamese market.
Users are used to Xiaomi being a low-cost smartphone brand with strong configuration
This is a long-standing thought among Vietnamese consumers. In the past, Xiaomi has always been famous for its low- to mid-range models, specifically the segment under VND 10 million. Xiaomi’s product lines are of interest to Vietnamese technology users because the company always launches models with attractive performance levels, far ahead of other competitors in the market such as Samsung, OPPO or vivo.
It is no coincidence that the title of “national smartphone” in the past has continuously belonged to Xiaomi’s names such as Redmi Note 3 Pro, Redmi Note 4X, Redmi Note 7… It is such cheap product lines that have creating the name of Xiaomi in the eyes of Vietnamese consumers. And this thinking still exists today, when Xiaomi is gradually implementing its plan to premium its brand.
Redmi Note 4X and Redmi Note 7. Remember these 2 “national” phones?
With a high-end orientation, Xiaomi established many sub-brands, including “Redmi” and “POCO”. These two brands will focus mainly on the low-cost and mid-range segments, there will also be the appearance of flagship lines, but the price will always be more attractive than competitors in the market.
Meanwhile, the “Xiaomi” brand itself will be used by Xiaomi to introduce high-end models, which include mainly the Mi and Mi MIX series, the latter having omitted the “Mi” name. . These are the two main flagship lines of Xiaomi with the most advanced configuration, the price has also increased since then due to the plan to upscale the brand.
Not Samsung or Apple, Xiaomi’s biggest rival is… Xiaomi
Unlike Apple, Samsung or OPPO, Vietnamese consumers still have the habit of using Xiaomi’s portable products, in part because the price of Xiaomi smartphones in China is very cheap, the goods arrive very quickly after only one year. for a short time on sale.
Walking around Xiaomi groups, you can see a lot of users and merchants selling domestic portable products of Xiaomi 12 and Xiaomi 12 Pro at a much cheaper price than genuine products.
The domestic version also has more beautiful imitation leather back options than the genuine versions that only have the glass back option. Using a laptop is also not too much of a barrier because users can “unlock” the device, then install custom ROMs to fix errors such as not supporting Vietnamese, then use a completely normal way.
Xiaomi 12 Pro imitation leather back version sold exclusively in China
It is the fact that portable goods have not been handled strongly by Xiaomi, leading to the situation that users often tend to choose portable products with cheaper prices. Since then, Xiaomi’s biggest rival is none other than… Xiaomi, not Apple or Samsung.
I have to say it again and again: Xiaomi 12 series has a high price, but it comes with a lot of great gifts
Although Xiaomi 12 series has a high price, but Xiaomi has extremely “delicious” gifts for users to buy genuine devices. Specifically, with the Pro version priced at 28 million VND, the gift that the user receives is a Xiaomi Pad 5 tablet. This tablet is still sold for around 8 million VND. For some retailers that apply a discount policy when not taking gifts, the actual amount that users need to spend to own Xiaomi 12 Pro is only about 20 million VND.
Genuine Xiaomi 12 series price and pre-order promotion
For the standard version, although not given a great gift like Xiaomi 12 Pro, users who choose to buy this version will still be given an Air Purifier worth 4.9 million VND along with a discount of 1.5 million VND. . The final price that users spend to own the device is only around 15 million.
It should be noted that the huge gift program only applies to a limited quantity in the first sale, as well as not all agents apply the policy of discounting the sale price when no gifts are included.
at Blogtuan.info – Source: genk.vn – Read the original article here
