7 rules when buying branded goods

Sophie Shohet, living in London (UK), is a vlogger about high fashion. Recently, she shared with the Daily Mail about the principles when entering her luxury fashion store.

Wear designer clothes

Brand salespeople have monthly quotas and they have to profile clients to “avoid wasting time with people who don’t seem to want to spend big”.

Therefore, Sophie recommends wearing branded clothing that will attract more attention to the employees – who are required to make a certain amount of revenue every day, every week, every month.

Entering the store with items from the designer will be a plus point to help you get more attention. Photo: Harper’s Bazaar.

“If two people come in, the staff will judge who they should spend their time with. Sometimes, judgment can be wrong when the person wearing leggings or sweaters really dares to spend.

However, if you haven’t bought anything from them, it will help a lot to dress politely and own a designer bag.” she said.

She said she went to the store of a big brand for the first time 3 weeks ago. The salesman said he was looking at Sophie’s Lady Dior bag when she walked in.

Make an appointment

If you’ve never been to that store before and are a little nervous, you may want to get extra care from the staff. According to Sophie, it would be better to know the name of an employee who will take care of you.

“You can confidently go to the store and ask if this person is currently available because an appointment has been booked,” Sophie said.

She used to do the same thing when she went to the Dior store in Harrods (England). The person who received her was Enrique. After sharing this experience, many of Sophie’s followers went to the store and confidently asked Enrique himself for advice.

Not afraid

Many people may be afraid to ask questions and ask the staff to find the item that suits them best. Sophie says you shouldn’t be afraid to ask questions, like: “I like that bag but is there any other color?”.

You have the right to ask for what you need without fear. Photo: Vogue.

She says many customers who go to the store for the first time can feel pressured. It could be due to your personality or the salesperson standing next to you.

“Don’t Buy Things You Don’t Really Like”she said.

Check

Even with brand names, minor defects can still appear on the product. Sophie herself encountered a similar situation. She was so excited to buy things that she didn’t notice the product was defective.

“The handle could be worn or have scratches on the surface. Don’t wait until you get home to find out and wish you could have seen it sooner. It’s worse if, after you’ve discovered the defect, you recognize the item. out of stock,” Sophie said.

Try on the size

Sophie revealed that she has a habit of taking things out of her bag and stuffing them in the bag she wants to buy.

This vlogger commented that this is something many people often overlook. You need to make sure what you’re about to buy matches what you already have.

The item you will spend a lot of money to buy sometimes does not have high applicability. Photo: WWD.

Sophie bought a mini Lady Dior. When she tried it with her old phone, she realized it was too big for the bag. As a result, the bag cannot close tightly. Even so, Sophie bought it because she liked it.

“Make sure the item fits your needs while it’s in the store. Maybe you’ll like it, but then don’t use it much because it doesn’t fit the other items.” she shared.

Know your budget

Sophie says it helps to know what you want and how much you’re willing to spend before you go into a store.

Of course, if you have a lot of money and simply need the staff to put out “good enough stuff”, that’s very easy. Conversely, if you only want to spend about $500 instead of $10,000, being clear about what you want will make the experience better.

Believe in yourself and feel worthy

Sophie said at one point, she couldn’t afford a Louis Vuitton bag she wanted. At the time, she was saving up to buy it and had just decided to go to the store to see it from the outside.

However, she entered the store after being taken care of by the clerk. This vlogger says you shouldn’t be afraid of feeling “unworthy” when going to luxury stores, even though it’s quite normal.

Confident “I am worthy” is the first step to start entering the world fashionable clothes luxury. Photo: Vogue.

“Especially Dior, there’s something about them that really puts customers at ease. I’ve never been pressured to buy anything. I can come in, take a look and leave. Nothing awkward.

Just walk in confidently like everyone else. Even if you only intend to see the item through the window like I did back then, it doesn’t matter. Who knows one day, you might become their customer like everyone else.”she said.

According to Zing