Who is Johnathan Hanh Nguyen’s secret rival?
Quite secretive and rarely appears in the media, but Openasia Group – a group founded by Mr. Doan Viet Dai Tu and holds the position of Chairman is considered a rare competitor in the remote product distribution segment. with Mr. Johnathan Hanh Nguyen’s IPP group.
IPP focuses on six main areas of business, including fashion, food, airport services, advertising, tourism, and shopping malls. Recently, this group is promoting investment in the aviation industry by applying for the establishment of the IPP Air Cargo cargo airline project with a total investment of 2,400 billion VND (about 100 million USD), of which 30%. is equity, the remaining 70% is mobilized capital.
Meanwhile, Openasia Group’s core activities are investment banking and financial consulting services, distribution of luxury goods, yachts and resorts.
The owner of a secretive brand empire
According to information from the website of OpenasiaMr. Doan Viet Dai Tu was born in 1963, is an overseas Vietnamese with French nationality. Mr. Dai Tu was trained in business administration, marketing and finance at Paris IX University – Dauphine. He founded his first company in Sydney in 1986 and settled in Vietnam in 1994 to found Openasia, a branch of investment bank Lazard Frères’ Indochina.
Mr. Doan Viet Dai Tu has about 30 years of experience working in the field of financial investment and consulting in Australia, France and Vietnam. He is also the co-founder of IPA Network, which specializes in helping European companies in Sydney, Australia since 1986.
In the early 1990s, Mr. Tu co-founded Openasia and then bought the company from the French investment bank Lazard Frères in 1998. The quiet giant succeeded in developing Openasia. became a group of leading companies in Vietnam in the field of investment banking then expanded into many fields. Information from Openasia’s website shows that this group has consulted for more than 600 customers who are domestic and international companies such as Vinamilk, Metro Cash & Carry, Satra.
Later, Openasia Group has gradually diversified its investment strategy by promoting in many different fields including distribution of high-end goods, trading in aviation equipment, technology, tourism, handicrafts, etc. Smart consumer cards and investment advice.
Through its subsidiary Tam Son Fashion, Openasia Group has become one of the largest distributors of luxury fashion products in Vietnam – competing directly with “brand king” Johnathan Hanh Nguyen, with a portfolio brands such as: Hermès, Chopard, Bottega Veneta, Saint Laurent, Kenzo, Hugo Boss, B&O…
Tam Son’s stores are located in the most luxurious locations in major cities. In Hanoi, the system of stores distributing each brand of this unit is located at Sofitel Metropole, Melia Hanoi, Trang Tien Plaza, or streets like Ly Thai To. In Ho Chi Minh City, Tam Son chooses Sheraton Saigon Hotel, Union Square, or the most expensive streets in District 1 such as Nguyen Hue, Nam Ky Khoi Nghia.
Openasia’s branded business model is to import and distribute directly to consumers from genuine brands through a system of high-end retail stores invested by them. Information from this distributor a few years ago said that the initial investment cost for a luxury brand retail store usually ranges from 2-4 million USD, in particular, it can be up to 6 million USD including fees. leasing space for the first 1-2 years, interior and exterior design, hiring staff, marketing promotion… With the current system of 20 stores, the cash alone can cost Openasia Group several tens of millions of USD per month .
For the resort tourism segment, Openasia Group owns Press Club restaurant with a prime location right next to Sword Lake, Alba Wellnesss Valley Resort and Emeraude Ha Long Cruise. Doan Viet Dai Tu is also said to be the one who brought Starbucks back to Vietnam.
A few years ago, Openasia also invested in the first coworking space chain in Vietnam, Toong.
Mr. Doan Viet Dai Tu is the Chairman of Lien A International Joint Stock Company, a distributor of the Audi brand in Vietnam. Mr. Tu is a founding shareholder holding 80% of Lien A, but at the end of 2016 he transferred his shares to Openasia Equipment and Pacific Wheel – 2 companies based in Hong Kong.
In addition, this secretive giant is also a member of the Board of Directors of Phat Dat Real Estate JSC, owning 871,690 PDR shares, equivalent to about VND 80.7 billion. With the close relationship of Mr. Doan Viet Dai Tu with Phat Dat, recently Openasia became a strategic investor in Filmore Real Estate Development Joint Stock Company. President of Openasia – officially became a member of the Board of Directors of Filmore.
Filmore was established in June 2018 as a market-launching real estate developer with the orientation of building a new standard in housing development. The Chairman of Filmore is Mr. Nguyen Tan Danh, the eldest son of Mr. Nguyen Van Dat – Chairman of Phat Dat Real Estate Group.
Mr. Nguyen Tan Danh was born in 1990, holds a Bachelor of Business Administration – Finance and Marketing (University of San Francisco – USA). After graduating, he returned to Vietnam, worked as a Researcher and Market Analyst at Openasia Investment Fund and Viet Capital Securities Company for a short time; then returned to work for Phat Dat.
Currently, Filmore and Openasia are actively preparing many new plans in Ho Chi Minh City, Da Nang and some other localities.
The person who brought yacht culture into Vietnam
As a French national, Mr. Doan Viet Dai Tu has a passion for sea excursions. In 2017, the president of Openasia launched Tamson Yachting, which focuses on the travel and yachting industry.
When talking about yachts, Mr. Dai Tu said that the key is service, because yachts are very complicated things to maintain and operate, and there is no yacht culture in Vietnam. Therefore, Openasia aims to develop an ecosystem specializing in high-end tourism.
According to him, the key point of the yacht business is the service. “You sell boats, you have to guarantee the service. If not, you should not think about it, because that is not respecting your own customers,” the Openasia website quoted the president as saying.
Pursuing this, since opening Tamson Yachting, Mr. Tu has set up a technical team to do the service. According to this giant, the yacht is a 5-star hotel. The captain is a professional guide: they need to have enough knowledge to meet the needs of the cruiser, about the river, about the sea, about the places to go. Along with that, they are also your closest friends: the one who ensures your safety, provides you with every beautiful experience, entertains and listens to you when needed.
The captain is also a hotel manager: someone who makes sure all rooms are clean, even when they’re not there, but in the cockpit. Therefore, they need to be thoroughly trained, not only in equipment maintenance but also in the operation of luxury services.
“Just like you can customize with Hermès and Audi products, Monte Carlo offers the same great customizability as a real super mega yacht in just the size of a much smaller version, like the 56 or 105 feet. Besides, Monte Cardo is also very famous for its Italian aesthetic, which has brought the company a series of prestigious awards every year,” said the president of Openasia about the yacht he chose to distribute.
“When a man buys a yacht (most yacht buyers are men), they want to treat it like a lover. They can’t leave their lover at the bus stop and let her take care of herself,” said Dai Tu.
That is why in Saigon, he has 2 marinas, one in Vinhomes Central Park, the other in Swan Bay.
In addition to distribution, the owner of Openasia also said that he will develop a yacht rental service as well as plan to operate various types of water games.
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
