TikTok’s ad revenue will surpass Twitter and Snapchat combined

Video-sharing app TikTok’s ad revenue will likely triple by 2022 to more than $11 billion, surpassing the revenue of rivals Twitter and Snap combined, according to research firm Insider Intelligence.

TikTok, owned by Chinese company ByteDance, is one of the world’s most popular social media apps with over 1 billion active users.

Debra Aho Williamson, analyst at Insider Intelligence, said: “TikTok’s user base has exploded over the past few years, and the amount of time users spend on the app is huge.

Twitter and Snapchat are expected to generate $5.58 billion and $4.86 billion in ad revenue for 2022, respectively, a total value still less than $11 billion in projected ad revenue. for TikTok.

Nearly $6 billion, or more than half, of TikTok’s ad revenue this year is expected to come from the US, market analysts say, despite regulatory concerns about US-based user data being leaked. switch to China.

In Australia, TikTok is overtaking Facebook, attracting massive ad spend and e-commerce potential for the short video app. In the Digital 2022 Australia report published on February 9, advertising on the country’s social network peaked at $3.6 billion in 2021 and TikTok won the battle for user attention. .

Last year, array advertising business TikTok’s revenue spiked 175% to $3.88 billion.

* Invite readers to watch programs broadcast by Vietnam Television on TV Online and VTVGo!