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LEGO CEO visits Vietnam, promotes factory more than 1 billion USD

LEGO CEO visits Vietnam, promotes factory for more than 1 billion USD - Photo 1.

Deputy Prime Minister Pham Binh Minh received LEGO CEO Carsten Rasmussen on the morning of May 11 – Photo: VGP

According to Government electronic newspaperattended the meeting with Danish Ambassador to Vietnam Kim Hojlund Christensen.

At the meeting, LEGO CEO Carsten Rasmussen announced that the group plans to start construction on a factory project in Binh Duong province in November 2022 and start operations in 2024.

The project in Binh Duong is LEGO’s 6th factory in the world and 2nd in Asia, which is part of LEGO’s expectation that it will help the group expand its global supply chain network, thereby responding flexibly. and rapidly changing consumer demand in each region.

“This is the largest investment project by a Danish company in Vietnam, demonstrating LEGO’s confidence and optimism in the future of this important partnership,” said Mr. Government electronic newspaper state comments.

At the meeting on the morning of May 11, LEGO CEO Carsten Rasmussen thanked the Government, ministries, sectors and Binh Duong province for their support and assistance so that the corporation quickly made a decision to choose Vietnam as a location. to build a factory. It was “the right choice,” he said.

In response, Deputy Prime Minister Pham Binh Minh highly appreciated LEGO’s investment decision in Binh Duong, saying it was a “historic miracle” because the project was decided in a record time during the COVID-19 epidemic. disrupt international trade and investment flows.

According to the Deputy Prime Minister, this shows the very high determination of both Vietnam and LEGO.

The Deputy Prime Minister reaffirmed the Government’s strong support for LEGO’s project, looking forward to the ministries, branches and Binh Duong province and LEGO to continue working closely to complete all preparations so that the project can be completed. The project started in November this year as planned.

3 months for a billion dollar project

During the meeting on September 17, 2021, the Danish ambassador informed Deputy Prime Minister Pham Binh Minh that LEGO is looking for a new factory investment location in Southeast Asia and wants the Vietnamese Government to support it. aid.

Deputy Prime Minister Pham Binh Minh affirmed that he would directly talk to LEGO leaders to connect this project.

To promote the project, on the occasion of attending COP26 in the UK, Prime Minister Pham Minh Chinh had a face-to-face meeting with LEGO executives in Glasgow on November 1, 2021. That same month, Deputy Prime Minister Pham Binh Minh had a phone conversation with Mr. Carsten Rasmusssen.

Less than a month after the phone call, on December 8, 2021, in the presence of Deputy Prime Minister Pham Binh Minh, LEGO signed a memorandum of understanding with the Vietnam – Singapore Industrial Park Co., Ltd. VSIP) to build a new factory in Binh Duong province.

For more LEGOs to come to Vietnam For more LEGOs to come to Vietnam

TTO – The LEGO Group of Denmark children’s toys has received the investment certificate of the 1 billion USD factory project in Binh Duong province in March 2022.

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