Why do hotels need OTAs like Traveloka?
The hotel industry after the pandemic
COVID-19 has affected every sector globally and the hospitality industry is one of the hardest hit. Until now, when the new normal has been established, many hotels are still struggling to recover. Faced with financial problems after a long period of inactivity, hotels are forced to flexibly adjust their operating cost structures and have an effective customer acquisition strategy. And one of the effective strategies is to connect with OTAs (online travel agencies) – distribution channels that have much better marketing activities and ability to reach customers than your website or fanpage. hotel alone.
How are OTAs like Traveloka helping the hotel industry recover?
Referring to OTAs in Vietnam, it is impossible not to mention Traveloka – Southeast Asia’s leading super travel and living utility application. Traveloka helps partners increase visibility, thereby reaching a wider audience of travelers worldwide. In addition, Traveloka also helps to increase the number of hotel reservations in advance. Traveloka’s review system helps customers have an objective view of the hotel as well as motivates them to book a hotel room. In particular, Traveloka also regularly has attractive incentive programs to spread the excitement of traveling, strengthen the confidence of tourists with safe, flexible, and affordable solutions.
Most recently, Traveloka has successfully implemented Epic Sale – a travel incentive program with a series of incentives up to 50% for thousands of travel products belonging to groups of hotels, air tickets, airport transfers, car rental, tour & entertainment tickets, dining & spa vouchers.
Impressive numbers of Epic Sale.
Taking place from April 14-20, Epic Sale 2022 has received a positive response from partners with a record of attracting more than 1,200 partners in the field of Travel and Lifestyle to participate in the program. In just 7 days, Epic Sale has doubled the number of transactions and access to the Traveloka platform compared to the first quarter of 2022, the number of flight seats increased by 30%, the number of rooms sold and the number of entertainment tickets also increased 2 times. . Game Lucky Godwy – a game based on friend referrals to increase access to Epic Sale to reach 100,000+ visitors, including 17,000 participants, 2400 redemptions and many other impressive numbers.
According to Traveloka data, hotels participating in Epic Sale have tripled the number of bookings in the first quarter of 2022, twice as high as those not participating in the program. In particular, Traveloka also found that users’ travel confidence level increased significantly, customers tend to book flight tickets and accommodation before their trip earlier; Specifically, the number of bookings at least 1 week in advance has increased to more than 45%.
Ms. Nguyen Van Thao Nguyen – Naman Retreat DaNang e-commerce business director shared: “The last Epic Sales was a program that brought a boom in bookings and revenue that can be said to be a spike that Naman has. We received it after a long period of closure due to the epidemic.The innovations in advertising strategy to attract customers by Epic Sales are very impressive and are a powerful support tool for businesses in Danang and Naman. Thereby, we have a very optimistic view of the tourism situation in the coming time as well as fully believe in the way Traveloka’s solution to promote accommodation tourism brings, benefits in terms of improving the level of tourism. Through this, I would like to express my sincere thanks to the Traveloka team for the past time, who have always accompanied and provided practical solutions, wish you all the best. the company is increasingly successful and growing.”
Ms. Hoang Phuong Thao, Sales & Marketing Director of Salinda Resort Phu Quoc: “This is the second year that Salinda has participated in Traveloka’s Epic Sale program. Traveloka has helped to fully promote Salinda’s image to domestic tourists through its participation in the Epic Sale program of Traveloka. Through communication programs on Facebook livestream platform, mobile app, website… Traveloka’s Epic Sale campaign has helped to increase the display frequency and traffic very high for the resort. Incoming bookings increased significantly. Thank you Traveloka for always accompanying Salinda Resort Phu Quoc.”
The successes of Epic Sale 2022 are the motivation for hotels to confidently participate in our partner system Traveloka to recover and grow together.
Following Economic Life
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
