History of logo changes of global trade icons
From a simple idea to the world’s leading financial group
Existing for more than 150 years, HSBC is one of the biggest icons of the global banking and finance industry. But the birth of this symbol came from a simple idea of a Scottish employee working for the Hong Kong shipping company.
Accordingly, while floating on ships along the southern coast of China, the “father” of HSBC, Thomas Sutherland, read an article written about the bank in his hometown, and was inspired by it. there. He decided to spend money to establish HSBC, based in Hong Kong, with the original purpose of financing trade activities between Europe, India and China at that time.
The strong growth of Eurasian trade through a number of important financial gateways, including Hong Kong, has helped HSBC to grow rapidly. By the end of the 19th century, the bank had become the leading financial institution in Asia. Experiencing historic upheavals through World War I, World War II, and the Great Recession of 1930 as well as the financial crisis of the 1990s, HSBC expanded its business and built its influence beyond the United States. Asia region.
In 1992, HSBC successfully acquired the entire Midland Bank, one of the largest deals in the history of the banking industry. In compliance with the terms of the takeover, HSBC established HSBC Holdings plc in London, UK as the parent company for the expanding group.
Currently, HSBC is the second largest bank in Europe, after BNP Paribas. As of December 2021, HSBC’s total equity is $206,777 billion and assets are $2,958 billion. HSBC is present in Africa, Asia, Oceania, Europe, North and South America, serving approximately 40 million customers.
HSBC Logo image before and after improvement
Change the “whistleblower” post-event logo
In 150 years of existence and development, HSBC has achieved countless brilliant achievements. The hexagonal image with red and white boxes like an open envelope or gift box of this bank appears in 64 countries and regions, which is the closest expression of the business philosophy of “Global Banking”. demand, local knowledge”. The words HSBC is placed in front of the hexagonal symbol, larger in size, using a black serif font, elegant, sharp and stable lines, showing HSBC’s leading role and ambition to go far. in this strategy.
In November 1998, HSBC announced that the hexagon would be used as a unified brand in all the markets in which it operated, with the aim of increasing awareness among customers, shareholders and employees across the globe. worldwide about HSBC.
However, in 2015, HSBC faced the biggest controversy in its history when a former employee reported to the British government that the bank was having activities to support a group of rich people to evade taxes in Switzerland. The matter became so hyped that HSBC admitted “there was a problem with the group’s Swiss branch” and the whistleblower was later referred to as the “whistleblower”.
Before 2018, HSBC used the slogan “The world’s local bank”. Photo: Reuters
Three years after the above event, HSBC decided to change the logo and slogan. Accordingly, the new logo of this bank has moved the position of the word HSBC from the left to the right, and is much smaller than the hexagon. The color in the hexagon is also darker, and more impressive than the word HSBC next to it, containing a deep meaning that shows aspiration, trust, transparency and dedication to customer service.
At the same time, HSBC’s slogan was adjusted to “Together We Thrive”, clearly demonstrating the bank’s goal of transforming HSBC from a bank that only cares about international elites into a bank that only cares about the international elite. a bank that is easily accessible and serves everyone.
Since then, HSBC has affirmed that the group is operating under the guideline of creating a better world for investors, the community and the planet. Along with the ability to expand cooperation across borders, take responsibility and act with a long-term vision, HSBC will focus on the strengths of trade finance, investment, inspire a dynamic culture and integrate, empower customers.
at Blogtuan.info – Source: Soha.vn – Read the original article here
