Nokia is no longer the “king” of the “brick” phone line.
According to the research firm IDCthe size of the basic phone market in the world reached the milestone 1 billion USD in the first quarter of this year. Sales of feature phones (non-smartphones) accounted for 16% of the entire mobile market with 58.9 million units, down 28.5 percent year-on-year.
In particular, Nokia 105 was the best-selling model in the world in the first quarter. However, the company with the highest total sales in the first quarter was iTel of China.
Nokia 105 was launched in 2019, upgraded for the 2017 generation. Compared to other models, Nokia 105 is popular thanks to its low price, compact size, high durability, FM radio support and music playback using port 3, 5 mm.
List of 5 best-selling basic phone models in the first quarter. Photo: IDC.
Second on the list is the Tecno T402, which is sold mainly in India and Africa. The remaining 3 models in the list of 5 best-selling basic phones in the first quarter came from iTel, including IT5260, IT2173 and IT2171. These devices are not sold genuine in Vietnam.
Despite owning the best-selling basic phone model in the first 3 months of the year, Nokia phone maker HMD Global only ranked 2nd in terms of market share. Follow IDCthe basic phone company with the highest sales in the first quarter was iTel, while Tecno ranked 3rd. Both brands are owned by Transsion Group from China.
This is the second year in a row that iTel leads the basic phone market. Before that, the data of the first quarter of 2021 of Counterpoint Research shows that iTel’s market share is 23%, HMD Global’s 16% and Tecno’s 12%.
A year earlier, iTel’s market share was 20%, HMD Global and Tecno followed with 15% and 10% market share respectively. In the first quarter of 2019, HMD Global was still the leading basic phone company in the world. The markets that consume the most “brick” phones include India, the Middle East and Africa.
Nokia 105 has a compact size, meeting basic calling needs. Photo: Hypertext.
In India, the first quarter data of Counterpoint showed that basic phone sales in the country fell 39% year-on-year. Some of the reasons come from scarce supply, increasing inventories and reduced spending demand due to inflation.
On May 26, many rumors said that Samsung would stop selling feature phones in India from the end of the year to focus on more expensive smartphones. In recent quarters, the Korean company has often ranked 4th or 5th in terms of basic phone market share.
at Blogtuan.info – Source: danviet.vn – Read the original article here
