Vinamilk Yomilk launched a very cool TVC to conquer Generation Z

Not mixed with any generation, nor with anyone, every Gen Z always has a “gut” in all activities. From love, study, play,… they actively choose their own “substance”. Not simply for the purpose of making yourself stand out from the crowd, but above all, it comes from creative energy and inspiration in life to come to affirm your own identity.

Seeing the uniqueness and potential of Generation Z, Vinamilk promptly caught the wave to integrate and tell interesting stories with young people. Specifically, Vinamilk has just launched TVC to introduce to the market Yomilk drinking yogurt products with a new image. Accordingly, the personality, full of “playfulness” has quickly attracted young teenagers.

Yomilk – Delicious, refreshing, comfortable experience “Gu Z”: https://www.youtube.com/watch?v=MsunfMbjlBo

In recent years, the boom of Tiktok has led to music becoming a “favorite” spirit for Gen Z. Music is not only for listening, music is also used to tell stories, which is not an element indispensable for every video on the Tiktok platform. Catching up with the above trend, Yomilk opened the advertisement with the extremely “trendy” and vibrant music of the song “Gu”, which easily caught listeners’ ears. Yomilk’s TVC is the common voice that many young generation Z are looking for.

New words that become “trending” on the online community often come from Gen Z young people. Therefore, it is not surprising that Yomilk’s ad appears with a very “cool” word play and response. , such as “Fancy style or breaking Phen-Cy style; “Love you a lot or Love you a lot ”… This variation has helped the brand come closer to Generation Z.

Not only looking at the way of playing music and playing words, but also looking at the fashion, you can immediately tell that this is a product for young people. With Yomilk’s new image full of fresh and positive energy, colorful and unique “outfits”, exuding a very playful and creative color gamut, have also been shown in the advertisement. It’s not just expensive to be beautiful, with Gen Z’s fashion style having more openness, freedom to express themselves and mingle with friends, that’s also the “Gu Z” that Yomilk talked about.

Integrating with the younger generation, Yomilk’s yogurt drink this time has “touched” Gen Z consumers. TVC also wishes to convey to young people, be yourself, and enjoy every experience. “Gu”, boldly living with dreams and ambitions, thereby creating the mark of a potential generation.

To Uyen