Admicro was named at the awards ceremony for Excellent Public Relations & Communications Campaign in 2021
On March 15, VNPR held the award ceremony “VNPR Awards 2021 – Excellent Public Relations & Communication Campaign 2021”. At this event, Athenar was honored to be named with the award “Excellent public planning and communication campaign in 2021 on Vietnamese culture and values” for the campaign to reposition the Trang Tien ice cream brand for the first time after. 60 years.
Atar Agency representatives present early at the VNPR Awards 2021
Attar Agency was honored with the award “Excellent Public Relations & Communication Campaign 2021 on Vietnamese culture and values”
“Excellent Public Relations & Public Relations Campaign 2021 on Vietnamese Culture and Values” is an award to honor organizations that have implemented the most distinctive and effective PR or communication campaigns, showing vividness, culture and resilience of the country and people of Vietnam. This award at the VNPR Awards 2021 is a milestone marking the outstanding success of Admicro in general and The Atar Agency in particular in the past year.
Ms. Ly Le Tuong Minh – Vice Dean – Faculty of Public Relations & Communication presented the award to the representative of Athenar
With Trang Tien Ice Cream’s “Timeless Taste” campaign, Athenar helped the brand make a spectacular “transformation” after 60 years, further spreading the value of Vietnamese media in the “ice cream” brand. nation” to the public and reaching out to the world.
Speaking at the award ceremony, the representative of Attar, Ms. Nguyen Thanh Huong – Director of Attar Agency shared: We are honored to receive the award for the Campaign to honor Vietnamese culture and values today. With the brand name Trang Tien Ice Cream has been 60 years old, a Vietnamese brand that we all love. However, with the difficulties that the brand encountered, me and my teammates felt that we had to be more determined. When I received this assignment, it only took 12 days to complete all other agencies, it was difficult to do, but The Atar Agency made efforts to fulfill the brand’s criteria from designing the brand identity. new to deploying online-offline multi-platform communication. In the end, we achieved unexpected results with more than 30 newspapers sharing articles, sales increased 3-4 times, attracting a large number of young people to participate in check-in. Through this, I would also like to thank the brand that trusted in our ability, and my partners who stood together throughout the campaign.”
Ms. Nguyen Thanh Huong – Director of Athena Agency received the award
To win this award, it is mainly thanks to creative and innovative thinking, keeping the traditional philosophy of the brand and at the same time modernizing it to match the trends of today’s tastes. As the holder of the “soul” in the new brand identity of Trang Tien Ice Cream, Ms. Nguyen Thao Uyen – Art Director at Thetar Agency shared: “When researching the brand’s personality, we realized that the price The core value of the brand is tradition, therefore, in order to have a new set of brands, we have combined unique elements from the unique architectural image of the building on Trang Tien street to design the logo. In addition, we also researched the historical context, to finally choose kraft paper from the subsidy period combined with hand-painted Trang Tien neighborhood to include in our designs.”
When asked about the goals for the upcoming campaigns in the year, Ms. Huong added: “This award will also be our motivation to try to cooperate with more Vietnamese brands, looking forward to bringing you the best results. many creative breakthrough campaigns, helping Vietnamese brands shine more and more in the country and reach out to foreign markets.”
VNPR Awards 2021 – a gathering place for “leaders” in the public administration & communication industry
VNPR Awards 2021 is an event to honor the outstanding achievements and efforts of individuals and groups operating in the field of Public Relations and Communication (QHCC & TT) in Vietnam. Talking more about the meaning and role of the award, Mr. Nguyen Khoa My – VNPR President said: “VNPR Awards is one of the most typical events that VNPR organizes to realize its mission of development and honoring. As a public relations professional in Vietnam, as an organizer, judge and myself as a longtime PR person, during the judging period, I couldn’t help but be surprised and excited by the change. I believe that VNPR Awards is not just a contest, an award that will instill passion and desire for dedication to many generations of colleagues. has, is and will enter the industry.”
The VNPR Awards 2021 is honored to receive the companionship from the International Communication Consulting Organization (ICCO) and the World Communications and Public Relations Association (PRCA).
VNPR Awards 2021 has attracted 50 businesses, organizations and individuals to compete in 13 categories. This year’s awards are evaluated based on criteria such as: Success in establishing the position and reputation of the business; campaigns to achieve effective communication and influence with society; clearly demonstrate the role of the team/PR person in planning, creating and implementing activities. The winners of the awards are also officially revealed.
After rigorous evaluations from the judges, the list of winners was announced one by one. Among them, some notable awards such as: Excellent Marketing & Communications Campaign in 2021 on Brand Administration: Vietnam opens direct commercial flight route to the US – Historic flight – Vietnam National Airlines Nam – Vietnam Airlines, Outstanding Public Relations & Communications Campaign 2021 on Digital Media belongs to the “I go to vote” campaign – VTV Digital Content Development and Production Center and the campaign “Stop creating a career” – Episode Le Media Group (LeBros) and the United States Agency for International Development in Vietnam (USAD Vietnam), Excellent Public Relations & Communication Campaign 2021 on Vietnamese Culture and Values: Athenar Agency (Admicro VCCorp) and Trang Tien Ice Cream – Timeless taste,…
By Business and Marketing
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