Vietnamese users can now open real cards in the virtual world

Mar 16, 2022 09:00 GMT+7

Sharing about this event, Ms. Tran Thu Huong – Strategy Director and Head of Retail Banking Division of VIB said: “This is one of the activities to develop the card opening ecosystem promoted by VIB to continuously brings innovative and convenient service experiences to Vietnamese users. In VIB’s unlimited card opening ecosystem, we integrate a variety of card opening channels in real space and in the virtual world, at branches or on leading e-commerce platforms in Vietnam and the region. . With the maximum support of today’s leading technologies, Vietnamese users can easily open VIB credit cards from anywhere, on any platform, and whenever they need it.”

Unlimited card opening ecosystem

The strategy of developing an unlimited card opening ecosystem, especially on the digital platform, has been implemented by VIB in the past few years through cooperation with partners with outstanding characteristics in technology, focus customers, creativity and sensitivity to trends. Thereby, the bank actively promotes the journey of comprehensive digital transformation of business operations, towards increasing outstanding efficiency with the maximum support of technology.

With the expansion of the card opening ecosystem in the virtual reality environment this time, VIB is the first unit to build a bank on Bizverse World. This is the Metaverse platform for businesses with the goal of building a virtual universe where businesses can easily bring their business models to the network environment and maximize business efficiency. On this ecosystem, users can visit VIB showroom, register to open and immediately receive a real credit card with a limit of up to 200 million within 15-30 minutes. This is an extremely interesting experience when users register to open a VIB card on a virtual platform commonly found in sci-fi movies, where they can freely express their personal values, enhance their their creativity and social influence. And they will immediately receive a VIB credit card with a limit of up to VND 200 million in the real world. On the occasion of the development of a new card opening platform, VIB applies an unconditional annual fee program when opening a card at VIB showroom on Bizverse World from now until April 30, 2022.

Before Bizverse, VIB has just cooperated with Fiza to provide a card opening solution based on eKYC technology for Vietnamese users currently using the Zalo platform. Fiza is considered a leading company in Vietnam in providing technology solutions for the financial and banking sectors, helping these organizations quickly apply the latest technologies such as AI (Intelligence). artificial intelligence), Data Processing, Cloud Finance, etc. into business activities, promoting digital transformation in the financial sector. Cooperating with Fiza, VIB brings a better, smarter, and more convenient service experience to domestic customers when they can use banking services directly on Zalo.

100% online card opening process

VIB’s unlimited card opening ecosystem is supported by leading modern card technology and 100% online card opening process, allowing customers to apply for online opening and instantly receive credit cards with a limit of up to 200 USD. million dong in just 15-30 minutes, no need to visit a branch, no proof of income, no need to see an employee.

The 100% online card opening process has brought about an explosion in credit card registration rates through VIB’s online channel. The contribution ratio of this channel compared to the traditional channel increased from 9% in the first quarter of 2020 to nearly 50% at the end of 2021.

Personalized credit card lines with outstanding benefits for each group of spending needs

Resonating with the unlimited card opening ecosystem and the 100% online card opening process is a personalized strategy for each card line of VIB. VIB’s unique card lines with outstanding benefits for all spending can meet all customers’ unique needs/consumption habits, creating a wide coverage of VIB cards. This strategy also helps VIB maintain its leading position in card trends when providing users with market-leading credit cards.

Personalizing credit card lines according to each group of spending needs has brought outstanding growth for VIB. Spending growth on VIB cards and spending growth on VIB cards are 3 and 5 times higher than the market average, respectively. Total spending via credit card of VIB in 2021 will reach VND 39.8 trillion, accounting for nearly 30% of total spending via Mastercard in Vietnam market. A series of VIB credit card indicators all grew 3-4 times, even 9-15 times the market average, such as the number of transactions, the value of online transactions, the rate of activated cards, spending at home, spending abroad. (As reported by Mastercard)

Minh An