Nissan’s mistake when cutting the hot air conditioner on Almera cars in Vietnam

Error from market research?

Many automakers that bring cars to Vietnam with the desire to reduce product costs have intentionally cut some details and equipment on the car. However, with Nissan, it seems that the lack of equipment air conditioner The heat for the Almera line in a market like Vietnam is leaving more consequences than expected.

Imported from Thailand to Vietnam from August 2021, Nissan Almera known as the descendant of the once-loved model, Sunny. Many reviewers, Almera has a modern design, stable operation and fuel economy. However, by the end of 2022, when the weather in Vietnam turned cold, this model began to show problems.

As VietNamNet has reported, on some associations and groups of Nissan Almera car users, many car owners constantly report the phenomenon of blurred cars. windshield Whenever it rains and the temperature drops to the point that it is impossible to walk, it is frustrating and dangerous for the driver and the people in the car.

It is common for Almera driving glasses to get steamed every time it rains, especially in the North (Photo: Le Giang)

Some posts with pictures of many members show that, even though they have done everything such as turning on the glass drying, letting the air conditioner cool or opening the window, getting outside air, turning on the blower with different sizes, … but still “give up”. Obviously, this is already a common problem of the whole car line, not a single fault.

Recently, a representative of the distributor of the Nissan brand in Vietnam admitted that the hot air conditioner on Almera cars was cut off because the weather in Thailand (where Almera is assembled and exported to Vietnam) is hot all year round, no need to function. this ability.

Nissan in Vietnam has come up with a way to overcome the situation of steaming glass on the Nissan Almera by adding a hot air duct (the car already has a waiting path) and updating the control software because there are versions using air conditioning. automatic.

Talking to VietNamNet about the above issue, marketing expert Nguyen Van Phuong said that before bringing a product or service to the public, there must be a stage of market research, including exploration and research. Research on customers, usage habits, natural and socio-economic conditions, etc.

“Nissan is a car company that has been present in Vietnam for a long time, so it certainly has a certain understanding of the market and our natural and infrastructure conditions. Therefore, if the company intentionally removes the hot air conditioning equipment before bringing it back to the country, it is to blame.” Mr. Phuong commented.

This expert also analyzed further: “It is not known how much the reduction in Nissan cars will save, but it is clear that, in terms of products, if the reduction of equipment greatly affects the safety of customers in a certain market, then there’s clearly a problem with the market research.”

Overcoming the style “when the baby cries, the mother will breastfeed”

Returning to the story of overcoming the steaming phenomenon on the Almera driver’s glass, as soon as there were customer feedback, some Nissan dealers actively contacted the car owner and fixed it by installing more things. hot air and temporarily accepted by customers. However, the number of car owners being “tested” only accounts for a very small amount compared to actual demand.

“After testing on some vehicles, we contacted Nissan Thailand to order related accessories. However, due to the epidemic situation, these details are expected to arrive in Vietnam by the end of April. and installed in May on vehicles in need. The installation takes about half a day and is completely free.”Nissan representative said.

However, this person also confirmed that Nissan did not recall on a large scale because it thought that this problem was only encountered with customers in the North. However, if customers in the South and Central regions have needs, they will still be handled.

Many opinions say that Nissan needs to recall on a large scale and thoroughly overcome this phenomenon.

Some automotive technical experts believe that the time to fix the steaming error when encountering cold weather is carried out starting in hot May, which seems a bit “puzzling” to customers because at that time the car owner did not effectiveness can be immediately verified. As for the cold season at the end of the year, the urgency of the problem has subsided and it is not excluded that some dealers will report “out of components”, asking customers to wait more.

“Instead of “the baby cries, the mother will breastfeed”, Nissan should have a large recall on all sold Almera cars to ensure fairness for customers who have trusted and paid for cars. In addition, there is a great need for the intervention and control of state management agencies in this matter.”an expert commented.

In a quick exchange with VietNamNet, a representative of the Vietnam Registry said that this unit has learned about the incident related to the steaming error on the Nissan Almera model, but so far, there has been no decision regarding the issue. regarding the recall of this vehicle.

In fact, in recent years, many domestic car manufacturers have conducted large-scale recalls to supplement, replace and overcome their small inadequacies.

In February 2020, a Japanese brand, Mitsubishi, recalled the Triton pickup line in Vietnam manufactured from 2015-2016 to check and replace the rivets of the footstool cover.

Or before that, in July 2019, VinFast recalled all VinFast Fadil cars to add rear fenders for cars sold on the market after many customers “screamed” to shoot dirty when it was raining. At the same time, VinFast immediately adds this detail to the cars that are about to be shipped.

These are all details that do not affect the operation and safety of the vehicle, but are still recalled by manufacturers to thoroughly fix on a large scale, and at the same time “learn from experience” right on the cars that are about to be shipped.

Royal Union

What is your opinion on the above story? Please post comments below the comment section of the article. Any questions about using, buying and selling cars, please send to the Department of Motor Vehicles at email: [email protected]. Appropriate content will be posted. Thank you!