According to Automotive News quoted from Nissan, the Japanese brand has officially postponed the launch date of the Ariya pure electric SUV line announced 2 years ago. The fact that the company was forced to do so was predicted before COVID-19 and then to the global shortage of semiconductor chips that prevented the mid-sized electric SUV from being mass-assembled.
Nissan Ariya was launched in July 2020 and is one of the most popular mid-size SUVs of the new generation of technology to be introduced to the market at the earliest. However, up to now, the car has lagged behind its competitors, typically the Toyota bZ4X or the Korean duo, Kia EV6 and Hyundai Ioniq 5, going back to front.
Considering that the semiconductor chip shortage could last for many more months, it is not clear when the Nissan Ariya will be able to be widely introduced to the public. The schedule announced in March (expected time to launch the car initially in 2022) shows that the company intends to introduce and open the car for sale in Japan on May 12.
The modern Nissan Ariya dashboard is superior to other Nissan models.
Although it is no longer in the pioneer position, it is undeniable that the Nissan Ariya has a pretty good frame to succeed in the market with its impressive design, technology-rich and spacious interior, and a powertrain developed based on on the solid experience gained over a decade thanks to Leaf.
Reference: Automotive News
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