Apple fans pay more just because their favorite brand’s logo is on the side of the product. Apple has tried to create what marketing experts call “conspicuous consumption”.
“Conspicuous consumption” is a term used to describe expensive and non-essential products. Apple has mastered this art because their products are not only more expensive than their competitors, but they are also unnecessary. You can live without an iPhone or a MacBook, but you can’t live without a toothbrush or soap. Apple products fall into the category of luxury, high-priced items because people want to show they can afford it.
What really makes an Apple product so expensive?
There are other reasons why Apple has to charge high prices for its products. First, Apple spends a lot of time on research and development to create new and innovative products. They also have strict quality control measures, which increase production costs. Finally, Apple has a strong brand that it has built over the past few decades. In fact, Apple’s brand is so strong that its fans are willing to pay more than twice as much for Apple products than if another company made it.
Even with Apple’s high prices and quality control measures, there have been many cases where Apple cut back due to manufacturing or design issues. The iPhone is a prime example of this. Despite its high price tag, it still had a few problems when it first hit the market, including antenna connection issues and a cracked screen (which can cost $150 to replace). There are also production line failures like inserting SIM cards into iPhones without activating them, or improperly installing microphones during assembly. These manufacturing errors have cost Apple billions of dollars in the past.
Apple products are seen as a status symbol
Despite these problems, Apple’s high prices continue to attract consumers. Apple products are seen as a status symbol, and people are willing to pay more for the prestige that comes with owning an Apple product. Apple can skip charging more than their competitors because they have a loyal fan base and they will continue to buy their products no matter what. So while Apple’s price might seem too high at first glance, there are a number of reasons why they might skip charging so much.
If you are going to buy an iPhone, iPad or MacBook, you are likely to pay a large amount. If you make this decision and if you think this is what you want, that’s fine too. The only emerging issue here is that Apple seems to be spending less on parts and quality assurance than in previous years, and your product may not last as long as it used to.
Also, assuming you have made such a purchase, in which case you should think about getting insurance for your product if you don’t already have an insurance policy for smartphones or electronic devices. other.
As such, the price of Apple products can be seen as appealing to consumers who want the status symbol attached to them.
People are willing to pay more for Apple devices because they have Apple branding on them. No other company can compete with this pricing strategy due to lack of resources or other business model. The high cost also serves as an investment in building a strong brand image, which then translates into profit margins through loyalty programs.
Apple can charge more for its products because of tighter quality controls and more investment in research and development. This has made them lose points compared to other electronics companies. However, people are still willing to forgive these mistakes because they value the Apple brand image more than any defect of the individual product.
It’s all about the brand and the experience
In short, Apple’s high price comes from many different reasons. While it’s not an essential shopping activity like food or water, Apple products offer unique experiences that can’t be found at any other company.
at Blogtuan.info – Source: cafebiz.vn – Read the original article here