How to keep a relationship with rich customers and sell a luxury car?
At the end of 2021, people were amazed when they witnessed Hien Ho buying a luxurious Mercedes AMG G63. At her age, not everyone can afford such a luxury car.
It is known that the car seller for the female singer is a familiar face Vbiz in particular and netizens in general – Mr. Xuan Hoan, the most famous salesman in Vietnam. Not only Hien Ho, Xuan Hoan also sold cars to many famous people such as Hoa Minzy, Ngoc Trinh, Lily Chen, Huong Ly, Bui Tien Dung, DJ Mie,…
Mr. Xuan Hoan and Hien Ho
What is the reason to leave a job that many consider stable and famous to become a car salesman? When even his friends don’t think Mr. Xuan Hoan returned to work for an ordinary car company (Hyundai – at that time), the sales job was 100% pure, not the team leader or the department head at all.
“I was 32 years old that year, single – no problem. I decided to give up the CEO position and go back to work in sales like that!”
Of course, there is no profession that “eats without sitting still” that makes money at all. Sales in general, selling luxury cars in particular, is one of the most difficult jobs. Selling a car is not easy.
“I think the hard part of doing sales is understanding what the customer wants without having to ask: What are you wanting? I’ll give you this specific example: You take your lover out to eat. , you have to know if the girl sitting opposite you likes spicy food or not so that the server can note it. When you give a gift, you don’t need to ask your lover if you like it or not?”Mr. Xuan Hoan shared.
The story of how to have a relationship with the customer is also an important issue in sales, especially for the rich and famous. Sometimes between sales and customers need a good relationship, sometimes close to make working together easier. Sometimes they can even tell each other secret stories. However, it is impossible to confuse the two concepts of customer as friend and customer as friend.
“When treating customers like you, the seller has the right attitude, has no right to interfere in privacy, and has no right to give advice like this or that. Many people take advantage of business to talk. In real life, it’s unethical. There are things you know, keep in mind. Don’t ever think that the customer is your friend!
For example, after the car has been sold for a while, between the customer and the salesman talking more, we actually become friends, it’s another story.”
Mr. Xuan Hoan and Ngoc Trinh
Mr. Xuan Hoan and Lily Chen
He also shared that luxury or rich guests, such as Ngoc Trinh – a girl who owns many luxury items, often only appreciate their own preferences. Therefore, how to find out the customer’s preferences is the problem, not the money.
“In the sales industry, especially for luxury customers – giants like this, the more I have to show that the products I sell are reasonably priced, the trust they have in me is almost absolute. Closing the deal with me is close. Like simply in terms of LIKE or NOT LIKE, I have never negotiated with a customer on price. That’s also how Ngoc Trinh and I work together.”
Regarding the story of how to “connect” with so many famous and wealthy customers, Mr. Xuan Hoan did not hesitate to share: “Actually, selling cars to celebrities has two reasons. One is, I already have relationships. Then, for the second factor, the MBV factory (Mercedes-Benz Vietnam – PV) has the right book support for this specialized client group Most importantly, this job is like my “charm”, sometimes I feel also challenging and pressured, but after all I find it get pleasure and perhaps a bit of fame.”
It can be seen that it is not easy to sell a Moc car and have relationships with so many giants. It turns out that the saying “trend” on social media for a while “doing sales like being a bride of a hundred family” is not overdoing it!
Photo: FBNV
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at Blogtuan.info – Source: cafebiz.vn – Read the original article here
