Why do golf clubs have “heavenly prices”? Not only because of selling to the rich, behind each stick are hidden the following 4 types of sunk costs
Golf is an expensive sport that everyone knows. Golfers don’t just have to spend money on courses, club membership fees, green fees to pay, yard rentals, and necessary gear and tools. Among them, golf clubs are a rather expensive expense.
But why are golf clubs so expensive? There are four hidden costs that can “lift” the price of this tool to “new heights”.
1. Research & Development (R&D) Fee
You’ll probably hear the term R&D used a lot in modern golf production. That’s because that’s what many golf companies are all about: improvement, innovation and the relentless pursuit of perfection.
Companies like Titleist, PING and Callaway pour millions of dollars into their R&D departments each year. Golf clubs are constantly being improved and refined. Behind that is the work of many physicists, chemists, computer scientists, mathematicians, technicians, PGA specialists and turf management experts.
The golf club is constantly researched to develop and improve more perfectly, providing a good user experience. Photo: Internet
Therefore, every year, there will be new products born with the statement “the next best thing”. “Best” – where the best is still waiting for the experience, but the bottom line is that the research to come up with a new design leads to an expense. And this cost is included in the finished product price.
2. Material fee
As with any physical product, the cost of materials will inevitably have an impact on the retail price of a golf club. For many years now, the most commonly used material in the manufacture of golf clubs has been steel. It is strong, durable and cheap, can be imported in bulk, which reduces production costs.
However, some companies have produced their own steel to ensure quality. This is a commendable business effort and makes its own reputation, but at the same time comes at a higher price for consumers.
Today, some driver heads also use titanium – a lightweight, high-strength material, however it is a premium material that should have a significant impact on the retail price of some drivers. and sticks.
In addition, the shaft of the golf club has been converted to Graphite to ensure lightness, flexibility and impact damping. It is less durable than steel, but provides a better user experience. Realizing the usefulness of this unique material, manufacturers have now applied more to the design, even if it means raising the price of the product.
The materials of golf clubs are also changed over time to help golfers use them better. Photo: Internet
3. Crafting Fee
Many people think that a golf club is just a thin metal rod, with a simple rubber grip and an oddly shaped head. They do not think that there are many important techniques behind them. Beneath that simple surface are the complex twists and turns of sports science.
Take for example the Callaway Mavrik Driver, in a clubhead not much larger than a human fist, there are three separate technologies.
JAILBREAK technology produces high ball speed and a three-axis carbon face creates excess weight, helping to optimize weight distribution. In addition, the MAVRIK driver is equipped with a weight screw behind the base to increase the moment of inertia, and the neck is also equipped with an adjustable hoe that can adjust the ball muscle.
The stick not only designs the face but also the body analysis is done by AI, optimized for each model.
The third is the Cyclone Aero Head Shape, with a specially shaped sole to optimize aerodynamics.
Every detail requires remarkable ingenuity and meticulousness. The process of assembling a golf club is also more than simply putting the parts together, but each part of the club is treated individually and scrutinized for quality, before being soldered with the utmost care. .
4. Marketing fee
It took a lot of effort for the manufacturers to do the research, source the materials, and put them together. Then of course they have to tell you all that. Marketing costs arise from this need.
Advertisements on TV, magazines, on social media, KOLs, sponsorship of professional tours… can cost millions of dollars or even more. This has generally had a significant impact on the final cost that consumers have to spend to be able to own a satisfactory golf club.
Epilogue
Whatever the ultimate cost of a golf club, it’s important to find a club that fits your needs and budget. Don’t go after the numbers because price doesn’t always correspond to quality.
(According to Golfspan)
at Blogtuan.info – Source: cafebiz.vn – Read the original article here
