Galaxy Z Flip3.
Samsung’s first foldable phone, the Galaxy Fold, was released in 2019. However, the technology world evaluated the product’s form as not really “eye-catching”.
The company has improved the form factor over three generations now, and brought the clamshell design back to life in 2020 with the Galaxy Z Flip. With statistics from market research firms, it can be said that Samsung is holding the throne in the foldable smartphone segment.
According to Omdia, manufacturers have delivered about 11.5 million units of foldable smartphones from 2019, when Samsung launched the first device, until the end of 2021. The report notes that sales The biggest sales come in the second half of 2021 when this market segment sells around 8 million units compared to 9 million units for the whole of 2021. This coincides with the launch of the world’s foldable phone. Samsung’s third generation in August.
Galaxy Z Flip3 when folded.
Galaxy Z Flip3 5G is the best performing phone with more than 4.6 million (52% market share) sold, making it the world’s most popular foldable smartphone model. The Galaxy Z Fold3 5G is also going strong with sales of more than 2.5 million units to mark its place as the world’s second most shipped foldable smartphone in 2021.
Samsung is far ahead of its competitors in the market folding screen phone because they invest heavily in their foldable phones. As a result, product quality has been continuously improved over three generations, along with price reductions, which has driven sales to continuously increase.
Many people think that, when buying a foldable device, users are really only interested in Samsung devices. However, in this market segment, there are still some other brands such as Huawei, Xiaomi… to choose from. According to Omida’s prediction, there will be about 14 million folding screen smartphones shipped in 2022, a significant increase from 9 million units in 2021.
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