“Vietnam’s e-commerce market is accelerating”

According to the e-Conomy SEA 2021 report by Google, Temasek and Bain, the e-commerce market in Vietnam is estimated to grow 32% within 5 years to reach $39 billion by 2025.

Additionally, 78.7% of internet users made an online purchase in 2021 based on a study conducted by We Are Social.

The rapid pace of e-commerce adoption has spurred businesses in Vietnam to switch to digital to reach customers, driving digital ad spend up 23% in 2021 compared to the previous year. year-over-year and is expected to grow 14% to $934 million in 2022.

“Vietnam is an important market for Involve Asia as it is one of the fast-growing economies in Southeast Asia with an energetic and tech-savvy population. With a rapidly accelerating country and high social media usage, this is a ripe opportunity for us to help local brands reach their customers through a MarTech (Marketing Technology) solution.” , said Mr. Jimmy How, CEO and Founder of Involve Asia.

On April 13, in the latest announcement, Involve Asia said it had expanded to Vietnam, marking the increasing coverage of this platform in the region. With over 500 paying customers and 400,000 registered marketing partners, Involve Asia has processed over $1.4 billion since launch.

One of the challenges Involve wants to address in Vietnam is the long billing cycle that marketing partners face when running campaigns on behalf of advertisers, typically 60 to 90 days.

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