What it means to own a car for Millennials
Vietnam’s auto industry has only been established for about 30 years, so the culture of car ownership and use of people is very far from developed countries. The per capita income is still low (about 5.7 million VND/month, according to the General Statistics Office), a 4-wheeled car to move more safely than a motorbike, is still the desired goal of many people.
In recent years, the domestic auto market has developed dynamically, both in terms of sales and the appearance of new brands. Competition among automakers creates a premise for new product launches, the cost of car ownership is therefore also more accessible.
Cars are no longer “flowers on the top of the mountain”
It is not easy to give the most general opinion on the question “what does a car mean to Vietnamese people”, because for rich customers, the car is like a means of enjoyment and self-expression. In the worldview of the middle-income class of customers, the concept of cars is different.
In the popular car segment, cars are a great asset of owners. Millennials (born between 1981-1996), the main labor and spending group of today’s society, their need for car ownership is also different than before. The concept of a car as a means of serving people and creating other added values, which has been dim for a long time, has gradually changed.
Suzuki not only provides interesting and easy-to-use vehicles, but also brings practical value to users
Growing up in the transition of the millennium and the explosion of information technology, the common characteristic of this generation is that they love to explore and challenge themselves to find meaningful work for themselves. And they cherish family, always want to balance this aspect with daily work.
“Family is a big motivator for me to think about buying a car and Suzuki XL7 is appreciated,” said Duc Tuan, a millennial man. Tuan does not put too much emphasis on buying cars in the mass market or with a sleek design on the market, which is very different from the previous generation. What he needs is a car with a powerful engine, fuel economy, full amenities for the family. XL7 converges the following factors: imported CBU, masculine and modern appearance, 7-seat configuration with spacious space… very suitable for Mr. Tuan’s criteria.
Two years after graduating from university, Tuan’s income is not more than 12 million/month. Cars were like a flower on the mountain top, beautiful but hard to reach. Now that the income is decent, more stable, cars are no longer a dream. With only about 500-600 million VND, he or many others already have on hand the key of a car that moves more safely with prestigious brands like Suzuki.
Enjoy life with cars
Since having a car, Tuan has found the meaning of family more complete and no one else can create that but himself. Cars are not only for intercity travel, expanding his business and relationships, but also for short unplanned trips to Vung Tau or Da Lat.
Carsick and very afraid to travel by train or plane, Tuan’s wife rarely goes far. But with the XL7’s spacious interior, wide rear glass door, and compact body, she no longer experiences “green-faced” trips.
Suzuki Ertiga both meets personal preferences and provides conveniences for the family
Before deciding to get the XL7, Duc Tuan and his wife had feelings for the Suzuki brand from a trip to their hometown on its Ertiga car. In addition to the wide rear seats, the car ran at high speed without bobbing, the owner of the Ertiga at that time shared that this was the best price 7-seat MPV model on the market, the very reasonable cost of raising Suzuki cars made it he made up his mind to learn about Suzuki. After seeing the car, he decided to choose the XL7 because it gives him a sporty feeling besides the advantages similar to the Ertiga. And rightly so, he was extremely satisfied when he held the first maintenance bill of only a few hundred thousand.
Duc Tuan received the XL7 in the last days of October 2021 when the Covid-19 epidemic just swept through Saigon. The thought of needing a car to move safely and protect the health of his wife and children made him quickly make a decision. What makes him more satisfied when choosing a Suzuki car lies in the fact that the dealers sell at the right price, do not force accessories to receive the car early and the customer care team is very enthusiastic and attentive.
Currently, all Suzuki passenger cars of the 2022 generation meet Euro 5 emission standards, a decisive and quick step to protect the environment with users. Cars born, clean cars in Vietnam will soon become an inevitable trend like Western countries.
The answer to the question of what cars mean to customers has no common denominator. Cars can help them express their personality, generate income from a service business or simply take care of their family. The best car for each person is the car that meets the basic needs at the right time, not the car like the majority that when you want to own it, you have to delay your own experience or experience. Paying extra for things you don’t really need.
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at Blogtuan.info – Source: autopro.com.vn – Read the original article here
