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50 – Mazda’s new dark horse, easy to push the CX-5 into the dead end

According to Carbuzz, this is not unusual. Because the Mazda CX-50 possesses a beautiful appearance, a high-class cabin, and a pleasant resale price. Models that offer features like the CX-50 usually start at $41,000, but the Japanese automaker’s model starts at just $26,800.

CX-50 - Mazda's new dark horse, easy to push CX-5 into the dead end - Photo 1.

Mazda CX-50 is proving to become the “dark horse” of the Japanese brand – Photo: Mazda

In the first month of being sold in the US market, Mazda CX-50 sold 1,700 units, almost each of which was present for no more than 3 days at the dealership. In fact, 34% are consumed within the first 24 hours in the showroom. Even the dealer sold Mazda CX-50 before it was available.

However, 61% of CX-50 buyers are new to the Mazda brand. That shows that the model is not attractive enough to the followers of Mazda itself.

Still, according to analysts, strong sales of the CX-50 increase the likelihood that the Mazda CX-5 will be discontinued. Of course, the Mazda CX-5 is still having strong sales, and the new model is also attractively upgraded.

But this may not last long, as Mazda is trying to become a luxury car brand, similar to Lexus. That might be a big ambition, but the Mazda CX-5 and CX-50 have proven it’s possible. The ability to orient the luxury car brand will be clearer with the upcoming Mazda CX-60, CX-70 and CX-90.

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