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With only white noise, these “amateur sounders” are making up to 18,000 USD/month

When radio was still the medium of mass communication, radio emerged as the ultimate form of content delivery. And when the Internet appeared, allowing people-to-people connections by signals running over wires, the podcast model emerged as the “radio of the digital age”.

People who have spare ears and want to find the interaction of conversations will often look to podcast channels, where they can listen to a variety of content from entertainment, politics to stories of famous authors. . Along with the diverse content channels, there exist podcast channels that broadcast 24/7 the soothing sounds of running water, crashing waves, birdsong or non-stop rain.

Amidst the streams of sound as thick as a smoothie, a new type of content emerges. Those are podcast channels that only play white noise.

White noise – white noise is a random signal of the same magnitude no matter what frequency it is in. The term is used in many fields of science and technology, including physics, audio engineering, communications, and statistical forecasting. White noise generally refers to a statistical model that describes a signal and its source, not just a particular audio signal.

With only white noise, these

Diagram depicting a Gaussian white noise signal.

The noise of the TV, the low-pitched, low-pitched sound of the speakers is also a type of white noise.

The definition is also used to distinguish between the concepts of pink, red, purple, and gray noise.

At the moment, the top of the best podcast channels are still interesting hosts, but more and more white noise channels are occupying the top positions. Channels with names like “Calming White Noise”, “Best Noise Labs”, or “Deep Sleep Sounds” are still fresh. , but gradually found a place.

Until now, listeners still do not know the identity of the “audio workers” behind these strange content channels. The major podcast networks have yet to tap into new content, leaving the stage to independent content creators. Curiously, while most podcast hosts flaunt their fame in public, the individuals who run white noise production machines work in silence. Most communication requests are either denied or not answered at all. In some cases, the website hosting the podcast channel was blurred, and the address line contained only two words “Earth”.

Those who accept Bloomberg’s interviews claim that they make a lot of money providing white noise content. They are very popular with fans, and at the same time amazed at the influence of the podcast model. All in all, this is a very flexible and potentially rich piece of content.

With only white noise, these

Todd Moore, a Florida Keys resident, quit his job in 2009 to focus on developing the White Noise app, which delivers content that lives up to its name. In 2019, he opened a podcast channel called “Tmsoft’s White Noise Sleep Sounds”, taking advantage of the free podcast player software Anchor released by Spotify.

At this time, Mr. Moore’s podcast channel receives more than 50,000 listeners/day. That means White Noise Sleep Sounds is in the top 25% of all the biggest podcast channels in the world, says Marshall Williams, president of podcast promotion agency Ad Results Media.

Mr. Moore uses a recurring subscription model, but most listeners use the free version with ads. But because Moore doesn’t want to disrupt the peaceful atmosphere his podcast channel creates, he just integrates ads at the beginning of each listen. The Anchor software is responsible for handling the ads, and Spotify pays Mr. Moore $12.25 per 1000 listens. That is equivalent to 625.5 USD/day, 18,375 USD/month.

I never thought writing apps for fun every weekend would turn into a full-time job‘, Mr. Moore confided. “You never know in advance“.

Although Moore built his career through the app, he says that it’s the stream that generates most of his revenue. Besides the podcast channel, he also breaks down his melodious sounds into individual songs to sell or make into YouTube videos.

With only white noise, these

White noise has become a tool to calm the minds of many people, especially in the hustle and bustle of modern society.

The success of the White Noise Sleep Sounds channel is a combination of many factors. Mr. Moore buys ads on Spotify, placing ads throughout his sites and apps. And yet, Spotify’s algorithm also directs users to familiar content, based on queries made or music listened to. This automated process has produced at least one star of the white noise entertainment industry.

In 2019, Brandon Reed, a cog on a reel called The Walt Disney Company, began using Anchor to lull his newborn son to sleep. He has no intention of opening a successful content channel, just wants to play white noise for his baby to sleep easily. But Spotify’s algorithm promotes Mr. Reed’s channel more and more widely. A playlist called “The 12 Hour Sound Engine (no looping or muting)” reached many people’s ears.

Three years later, 100,000 people listen to his album daily. What used to be a series of lullabies for his son Reed has become a “musical phenomenon”, repeatedly appearing in the charts of popular podcast channels. Last year, Mr. Reed’s audio collection topped podcast charts in four countries.

Brandon Reed did not seek fame, but fame came to him.

With only white noise, these

The melodious sound of the sea can also be a source of soft white noise for many ears.

His music product Reed has also appeared on Apple’s podcast chart with 26.6 million streams. He is currently selling a subscription of $2.99/month, which allows listeners to enjoy more music that is not available anywhere else, and provides the right to request music. To date, Mr. Reed has earned more than $10,000 through registration fees.

Listeners also sometimes “tip” to Mr. Reed, sometimes 5, sometimes 7 USD. Sometimes the amount is more than that. A person once sent Mr. Reed 100 USD, when the dog they brought back from the rescue station was able to sleep peacefully listening to the white noise produced by Mr. Reed.

According to Mr. Reed, fans of white noise are extremely loyal to the genre they listen to, to the point of approaching cult. Once, listeners frequently begged Mr. Reed to return to playing the familiar white noise tunes; Their child couldn’t sleep with the sound frequency Mr. Reed was testing. “Funny how this sound suddenly became important to many people‘, said Mr. Reed.

Today, the main customers of Moore and Reed are both from Spotify. Although the popular music application suddenly saw the demand for white noise skyrocket, the shows that broadcast white noise came at a time when the market was booming; Any content provider is looking to retain customers with trending content.

Last year, Apple Podcasts announced subscriptions before Spotify made its first move. Meanwhile, Amazon Corporation is investing in podcast channels with content related to meditation and health improvement; most of them exclusively on Amazon Music.

Despite his success from the beginning, Mr. Reed insists he will not quit his job to pursue a career in sound. Periodic white noise is just a pastime for him. Now he is interested in the activity of taking his family around, collecting various background sounds. He understood how much money he could make from advertising, but he didn’t want to integrate the hustle and bustle of commercialism into the calm atmosphere he was creating.

It’s really embarrassing when it comes to how much money I can earn‘, he humbly commented.

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