ChinaWhen Mini wakes up, the bedroom curtain opens automatically, giving her a view of Chengdu city.
Sitting at the dressing table, the business consultant began to unpack luxury cosmetics. Then he would go to the hairdryer or have lunch with the girls.
It is often the opening paragraph of videos introducing Mini’s life on the Xiaohongshu platform, attracting more than 101,000 followers a year after its launch. “Long live a woman bachelorno kid at 41 would be like that?”, he introduced himself like that.
Mini-disclosures are rare because they are meant to be.”girl‘ is often stigmatized. But Mini said she posted the video as ‘an inspiration to other unmarried women’.
“I want to show them that being single doesn’t mean you can’t live a fulfilling and beautiful life,” she says.
Mini is not alone. More and more Chinese women are flaunting their wealth on social media to show that they have a great life without having a husband.
Typing the phrase “older single women” on Xiaohongshu brings up dozens of results, from women flaunting photos of their vacations at luxury destinations to expensive handbags, all with text emphasizing that they are single. .
One person posted a video with the caption “33 years and not yet marry – what does she do every day?” Where she takes her 1,300 followers on tours of the pool and spa of her apartment, her account is flooded with images of trying on jewelry, luxury clothing, Prada bags and Chanel bags.
Sociologist Mu Zheng, from the National University of Singapore, said that the stigma against single women has not completely disappeared in China, but has diminished because of the many independent and successful women today, economically and socially.
According to a 2019 report by investment services firm Accenture, Chinese women aged 20 to 60 contributed $1.5 trillion to the purchasing power of the Chinese market. More and more people are reevaluating whether they want to follow the traditional path of marriage and family. “Choosing to be single is increasingly a deliberate and voluntary decision rather than a forced one,” Mu said.
According to an October 2021 survey by the China Youth Union, nearly half of young women living in cities have no plans to marry. Last week, China’s Ministry of the Interior reported only 7.63 million marriage registrations in 2021, the lowest since the country began recording in 1986.
Even if some don’t flaunt their purchasing power on public social media accounts, they regularly post photos to their family members, according to a 2021 study on stigma around women. The end goal is the same: To prove that they are capable of living comfortably and successfully.
“These photos provide compelling evidence that women are satisfied with themselves and help relieve parental anxiety,” said Liu Chih-ling, one of the study’s authors.
This is what a 39-year-old female restaurant manager in Guangzhou was trying to achieve when she shared it online. His personal WeChat account is limited to 170 closest friends and family members. Apart from regularly posting photos of traveling around Asia, he doesn’t hesitate to share his most luxurious items.
“Relatives couldn’t tell my parents that I was a failed daughter just because I was single, because I definitely wasn’t. Living alone is good and they can all see it on my WeChat,” she said.
Sociologist Mu Zheng is not surprised that women flaunt their wealth. “They want to assert their position of independence, independence, prove their quality of life does not depend on marriage or anyone else. Showing off is an effective way to assert their attitudes and attitudes,” he said.
In last year’s study of role models on Chinese television, researchers at US company Bernstein found that many of the stereotypes of women in Chinese TV series in recent years have in common: young, beautiful, talented, and financially independent.
For example, in the film “30 is not the end”, Gu Giai’s character was cut from the group photo because he was the only one who didn’t carry a Hermes Birkin or Kelly bag. The photo was later saved because he bought his own Birkin. “The concept of a woman ‘successfully through a good marriage’ has turned into ‘to be the architect of her life’,” said researcher Bernstein.
As for Mini, regardless of how she posted the video on Xiaohongshu, she still made it clear that she was not against marriage. “I just want to say that I can be single and happy,” she said.
Bao Nhien (Based on insider)
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