The international hotel chain decided not to give up Russia but made a different move
Radio RT (Russia) said that the hotel chain Marriott announced on Thursday its decision to suspend all future hotel development and investment activities in Russia due to the situation in Ukraine. Domestic hotel chains continue to operate.
The company will also close its offices in Russia. Other international hotel chains such as Hilton Worldwide Holdings, Hyatt Hotels announced a similar move on Wednesday.
In particular, according to New York Post (USA), the world’s largest hotel chain, Marriott International and even Hilton have closed their corporate offices in Moscow, and suspended investment and development of new hotels in Russia.
But the decision does not include closing the property or removing the brand from existing hotels, which are primarily entrusted with operating the franchise.
“Given the current level of the problem, I wouldn’t be surprised that hoteliers made the decision to remove branding from hotels.“, Andrew Sangster, editorial director of the magazine Hotel Analyst (English) said to New York Post.
Hotel Hilton Moscow Leningradskaya. Photo: Hilton.
If brands withdraw shares in Russia, experts say, independent hotel owners will not be forced to pay franchise fees to companies that have blocked access to their booking systems and brands.
Therefore, Bethesda, a member of Marriott, which operates the Ritz Carlton in Moscow along with 27 other hotels in the country, has a very small presence in Russia. Hilton also operates approximately 26 hotels. And Accor – owner of 50 hotel brands including Novotel and Sofitel – operates 50 hotels in Russia, as reported by Skift.
Experts say the level of financial risk of these companies in Russia is very small. Out costs for more reputation.
A source in the hospitality industry said “[chúng tôi – PV] There is still the possibility of being snooped on social media” when big companies like McDonald’s, Starbucks and Coca Cola closed their operations.
The American hotel chain was one of the last major companies to pull out of Russia. Photo: NYP.
“Our hotels in Russia are owned by third parties and we are continuously evaluating their availability“, said Marriott, Thursday.
Hilton said it would close its corporate offices and suspend the development of new projects in Russia. “We will donate any Hilton profits from business operations in Russia to humanitarian relief efforts in Ukraine“, the company said in a statement.
Hyatt said it wouldcontinues to evaluate hotel operations in Russia, while complying with applicable sanctions and directives of the US government. We hope there is a solution to this crisis“.
Company “understand that many people in Russia also face challenges and uncertainty about their future. We are determining how best to support and care for our colleagues and current guests in the country“.
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