Karofi firmly holds the number one market share and the most popular water purifier in Vietnam

The report is published by global market research firm TechSi. This is the 2nd year in a row (2020 and 2021) Karofi occupies this leading position. Behind that is the story of a brand that is constantly “in-depth understanding” to launch modern water purifiers to help users “peacefully live a healthy life”.

16 years of “in-depth understanding”

Since entering the market, Karofi has determined the mission of “protecting and enhancing the health and quality of life of people in the water and air environment on the beautiful green planet”. Therefore, this brand spent a lot of effort and money on the methodical and in-depth research process before launching a new water purifier product.

Over the past 16 years, Karofi has organized hundreds of field trips across 63 provinces in Vietnam, with the sole goal of understanding thoroughly and accurately the characteristics of each region’s water resources. On that basis, the brand strives to find specialized water treatment solutions to meet the actual needs of users. Up to now, Karofi has successfully developed water purifier products for water contaminated with limestone, water contaminated with alum, water contaminated with heavy metals…

Field trips across 63 provinces

Not only “understanding” about the land, water sources, water treatment solutions, Karofi also researches on modern lifestyles to bring products to serve the diverse needs of Vietnamese people. A representative of Karofi said that each year this brand spends hundreds of billions of dong on research and product development (R&D). The result of this investment is the powerful Smax technology filter core system, automatic anti-overflow sensing technology, AIoTec technology for remote quality control…

In 2017, this brand launched a leading large-scale water purifier factory in Southeast Asia. This is considered the “heart” of all research, development and production activities of Karofi. With a “huge” scale of 40,000m2 and a system of modern equipment, a representative of Karofi said that this factory has produced up to 4,000,000 finished products per year, not only meeting domestic demand but also exporting Exports to more than 50 countries around the world, including “strict” markets such as the US, Saudi Arabia…

Efforts to help users feel secure to live healthy every day

The “sweet fruit” for Karofi’s “in-depth understanding” process over the past 16 years is modern water purifiers, helping users “peacefully live healthy” every day. Users can rest assured to use pure water from Karofi water purifiers, which have been certified by the Institute of Occupational and Environmental Health – Ministry of Health (standard QCVN 6-1:2010/BYT).

Putting the health of users first, this brand focuses on developing a filter system with powerful Smax technology, in order to provide not only “clean” but also “all-round good” water. In particular, it is noteworthy that the use of RO membranes imported from the US capable of removing bacteria, toxic substances, arsenic… Besides, Karofi used in new functional filter cores such as: Hydrogen Plus , Orp Alkaline and Tourmaline … have the ability to add minerals, add sweetness to the water, create an optimal source of water with Hydrogen, pH, Orp index, good for the body.

Integrating modern technology, helping users to relax is also one of the important criteria that this brand is aiming for. Specifically, Karofi has integrated AIoTec technology applying internet of things (IoT) into the water purifier, allowing the water purifier to be connected to the phone via the Karofi 365 application. Through this application, users can control You can check: water cleanliness, filter replacement period, machine status, warranty activation, quick contact to customer care… right on your smartphone.

Towards convenience, Karofi constantly “upgrades” the product with many features such as: optional hot – cold – pure water mode according to demand, power failure can still get pure water, automatic anti-overflow sensor move…

Always making efforts, Karofi makes a mark with Vietnamese consumers not only about ordinary water purifiers, but also as an “expert with in-depth understanding – peace of mind for a healthy life”. Being the leading water purifier brand in market share, being the most loved by consumers for 2 consecutive years (2020 and 2021, according to TechSi’s report) is an affirmation of this brand’s products.

Doan Phong